Last updated 2026-07-26
- Acquired by Wix, Jan 2017
- Raised $9M Series A led by General Catalyst, May 2013
- Raised $3.2M Seed round led by Boaz Dinte, Jan 2011
Total raised
$12.2M
Last: Undisclosed Round 2013-08
Stage
Acquired
Founded
2007
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
LinkedIn ↗Registrar ID: 514126044 (flok)
About
Flok (formerly Loyalblocks) was an Israeli tech startup with offices in Tel Aviv and New York City that provided marketing services such as chatbots/AI, customer loyalty programs, mobile apps, and CRM services to local businesses. The company's solutions were designed to increase customer value, generate organic referrals, and boost small and medium businesses' online presence and reputation. Flok offered a customer-facing app for consumers to receive rewards and deals from partner businesses, and a Flok business app for merchants to manage the platform. The company was acquired by Wix.com in January 2017 and ceased operations in April 2020. [2, 4, 5]
Funding history · 2 rounds · $12.2M total
2 events/rounds · $12.2M Total Funding: $12.2M in Private Equity
May 2013
A Round
$9.0M
techcrunch.com
Jan 2011
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
- New York, United States
Q&A
- What is flok's primary business?
- flok is a customer loyalty app that connects merchants and customers using patented technology to promote loyalty. It provides an online dashboard and mobile app for small businesses to attract and retain customers through automated messaging, digital punch cards, and direct rewards.
- When was flok founded?
- flok was founded in October 2007.
- What is flok's current status?
- flok was acquired by Wix in January 2017 and has since ceased to operate.
- How much funding did flok raise in total?
- flok raised a total of $18,878,570 across its funding rounds.
- Which investors participated in flok's January 2012 funding round?
- In January 2012, flok received funding from Gemini and General Catalyst.
- Which investors participated in flok's May 2013 funding round?
- In May 2013, flok received funding from Founder Collective and General Catalyst.
- Where is flok headquartered?
- flok is headquartered in Tel Aviv-Yafo, Israel.
Team · 2
Ido Gaver
Founder · Co-founder & CEO
Eran Kirshenboim
Founder · Co-founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesWebArtificial IntelligenceChatbots
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B2CB2B
Highlights
1 Patents
Tags
mobile-applicationsecommercecustomer-experiencemarketingonline-retailerscustomer-loyaltysmbweb-platformcustomer-retentionartificial-intelligencechatbottargetingcustomer-engagementcrm
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2271592 | |
| facebook.com/flok | |
| YouTube | youtube.com/user/LoyalBlocks |
Identifiers & details
| Former names | flock, LoyalBlocks |
|---|---|
| Founded | 2007-10 |
| Offices | New York |
| Status reason | Acquired (Inactive) by Wix on Jan 2017 - ceased to operate |
Acquisitions & public offerings
Acquired by Wix 2017-01
Radar intelligence
Patents
| EPO | 9 |
|---|
Publications (Crossref)
| Works | 1 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514126044 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2008-04-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2020 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | נמל תל אביב 40 תל אביב - יפו |