flok

Customer Loyalty App

Business Software
Acquired by Wix
Acquired Tel Aviv-Yafo, Israel Founded 2007
LinkedIn
Last updated 2026-06-18
Total raised
$18.9M
Last: 2013-08
Stage
Acquired
Founded
2007
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

flok connects merchants and customers using a patented technology designed to promote customer loyalty. floks easy-to-use online dashboard and mobile app help small businesses attract new customers and keep them coming back by enabling automated messaging, digital punch cards, and direct customer rewards.

Funding history · 3 rounds · $18.9M total

2013-08
$6.7M
2012-01

Q&A

What is flok's primary business?
flok is a customer loyalty app that connects merchants and customers using patented technology to promote loyalty. It provides an online dashboard and mobile app for small businesses to attract and retain customers through automated messaging, digital punch cards, and direct rewards.
When was flok founded?
flok was founded in October 2007.
What is flok's current status?
flok was acquired by Wix in January 2017 and has since ceased to operate.
How much funding did flok raise in total?
flok raised a total of $18,878,570 across its funding rounds.
Which investors participated in flok's January 2012 funding round?
In January 2012, flok received funding from Gemini and General Catalyst.
Which investors participated in flok's May 2013 funding round?
In May 2013, flok received funding from Founder Collective and General Catalyst.
Where is flok headquartered?
flok is headquartered in Tel Aviv-Yafo, Israel.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesWebArtificial IntelligenceChatbots
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B2CB2B

Highlights

1 Patents

Tags

mobile-applicationsecommercecustomer-experiencemarketingonline-retailerscustomer-loyaltysmbweb-platformcustomer-retentionartificial-intelligencechatbottargetingcustomer-engagementcrm
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/2271592
Facebookfacebook.com/flok
YouTubeyoutube.com/user/LoyalBlocks

Identifiers & details

Former namesflock, LoyalBlocks
Founded2007-10
OfficesNew York
Status reasonAcquired (Inactive) by Wix on Jan 2017 - ceased to operate

Acquisitions & public offerings

Acquired by Wix 2017-01

Radar intelligence

Patents

EPO9

Publications (Crossref)

Works1