Flippo is a user-generated content system that integrates into eCommerce websites and automatically tracks, manages, and populates a real-time data feed of product reviews to help users increase their sales. Flippo helps online stores provide their customers with a positive shopping experience and enables visitors to get all of the information they need to make smart decisions when selecting and purchasing online products. By leveraging real-time peer reviews and recommendations, Flippo enables businesses to adapt to frequent changes in customer behavior while providing visitors with a socially empowered shopping experience.