Highlights
Profile claimed by owner
About
Audience Segmentation
Fixel is a fully automated segmentation tool that ranks a website's audience according to its level of engagement. The platform learns how visitors interact with a site and then applies machine-learning algorithms to highlight the users who matter most. Fixel's goal is to help advertisers better understand their user journey and improve their marketing efforts accordingly.
Identity
| Name | Fixel |
|---|---|
| Slug | fixel |
| Type / kind | startup |
| Crunchbase ID | fixel |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAoMTf8rgKDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired (Inactive) by Logiq on Nov 2020 - ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | HaBarzel Street 38, Tel Aviv-Yafo, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingCommerce & RetailDistribution ChannelseCommerce Platforms
Business models
B2B
Tags
trackingadvertisingmachine-learningadvertisersaudience-targetingmarketinguser-engagementartificial-intelligencetargetingpredictive-analytics
Funding
| Total raised | — |
|---|---|
| Current stage | Acquired |
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