Total raised
—
Last: Seed 2018-01
Stage
Acquired
Founded
2017
Headcount
4
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Fixel is a fully automated segmentation tool that ranks a website's audience according to its level of engagement. The platform learns how visitors interact with a site and then applies machine-learning algorithms to highlight the users who matter most. Fixel's goal is to help advertisers better understand their user journey and improve their marketing efforts accordingly.
Funding history · 1 round · — total
2018-01
Seed
Undisclosed
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is Fixel's primary business activity?
- Fixel is an audience segmentation tool that uses machine-learning algorithms to rank website visitors by engagement level, aiming to improve advertisers' understanding of user journeys and marketing efforts.
- When was Fixel founded?
- Fixel was founded in July 2017.
- When and by whom was Fixel acquired?
- Fixel was acquired by Logiq in November 2020. Following the acquisition, Fixel ceased to operate.
- Where is Fixel's headquarters located?
- Fixel's headquarters is located in Tel Aviv-Yafo, Israel.
- Did Fixel have any offices outside of Israel?
- Yes, Fixel had an office in Atlanta, Georgia, USA.
- When did Fixel receive its Seed funding, and who were the investors?
- Fixel received Seed funding in January 2018 from investors including Aviram Jenik and Intango Ventures.
- How many employees did Fixel have?
- Fixel had 4 employees.
- Who are the founders of Fixel?
- The founders of Fixel are Etgar Shpivak, Hadar Shpivak, and Elad Levy.
- What technologies does Fixel primarily use?
- Fixel primarily uses Artificial Intelligence and Machine Learning technologies.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B
Highlights
Verified
Tags
trackingadvertisingmachine-learningadvertisersaudience-targetingmarketinguser-engagementartificial-intelligencetargetingpredictive-analytics