Fixel

Audience Segmentation

Business Software
Acquired by Logiq
Acquired Tel Aviv-Yafo, Israel Founded 2017
LinkedIn
Last updated 2026-06-18
Total raised
Last: 2018-01
Stage
Acquired
Founded
2017
Headcount
4
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Fixel is a fully automated segmentation tool that ranks a website's audience according to its level of engagement. The platform learns how visitors interact with a site and then applies machine-learning algorithms to highlight the users who matter most. Fixel's goal is to help advertisers better understand their user journey and improve their marketing efforts accordingly.

Funding history · 1 round · — total

2018-01

Q&A

What is Fixel's primary business?
Fixel is an audience segmentation tool that uses machine-learning algorithms to rank website audiences based on their engagement level, helping advertisers understand user journeys and improve marketing efforts.
When was Fixel founded?
Fixel was founded in July 2017.
What is Fixel's current status?
Fixel was acquired by Logiq in November 2020 and has ceased to operate.
Where is Fixel's headquarters located?
Fixel's headquarters is located in Tel Aviv-Yafo, Israel.
Which investors participated in Fixel's funding round in January 2018?
In January 2018, Fixel received funding from Aviram Jenik and Intango Ventures.
What technologies does Fixel utilize?
Fixel utilizes Artificial Intelligence and Machine Learning.
What are Fixel's target customer segments?
Fixel targets customers in Enterprise & Professional Services, Marketing & Sales, Advertising, Commerce & Retail, Distribution Channels, and eCommerce Platforms.

Team · 3

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗
Founder · Co-founder & VP Product & Marketing
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B

Highlights

Verified

Tags

trackingadvertisingmachine-learningadvertisersaudience-targetingmarketinguser-engagementartificial-intelligencetargetingpredictive-analytics
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