fitto

Smart, Trackable Packaging for Supplements

Health Tech & Life Sciences
Non Active, Jan 2025 ceased to operate
Seed Tel Aviv-Yafo, Israel Founded 2016
LinkedIn
Last updated 2026-06-18
Total raised
$1.7M
Last: 2020-09
Stage
Seed
Founded
2016
Headcount
7
HQ
Tel Aviv-Yafo, Israel
Sector
Health Tech & Life Sciences

About

fitto provides an IoT and SaaS analytics solution for the supplement and healthcare industry, offering supplement brands data-driven sales growth, market visibility, and increased user engagement. Utilizing a patented kit comprising scoop-size pods and an app-connected bottle, fitto's platform automates and monitors the supplement use cycle from product selection to consumption and reordering. fitto allows brands to repackage their powder products in a monitored delivery system that generates reminders and enables automated reorders. Users choose who manages their bottle on fitto's app and are exposed to brands' and health providers' personalized insights.

Funding history · 3 rounds · $1.7M total

2020-09
2019-07
2018-02

Q&A

What is fitto's primary business?
fitto provides an IoT and SaaS analytics solution for the supplement and healthcare industry, offering smart, trackable packaging for supplements to enhance sales growth, market visibility, and user engagement for supplement brands.
What is the current status of fitto?
fitto is currently inactive and ceased to operate in January 2025.
When was fitto founded?
fitto was founded in September 2016.
What is fitto's total funding to date?
fitto has raised a total of $1,700,000 USD.
Who were the investors in fitto's July 2019 funding round?
In July 2019, fitto received funding from Citrine Capital, Welltech Ventures, and Eli Alroy.
Who invested in fitto's September 2020 funding round?
In September 2020, fitto received funding from Citrine Capital.

Team · 2

Ari Friedrich
Founder · Co-founder & CEO
LinkedIn ↗
Yaniv Lavi
Founder · Co-founder & COO
LinkedIn ↗

Sectors & technology

Primary sector
Health Tech & Life Sciences
Sub-sectors
Health Tech & Life SciencesDigital HealthcareDigital Therapeutics
Technologies
Platforms & InterfacesSoftwareArtificial Intelligence
Target customers
Healthcare & Life SciencesLife SciencesPharmaceuticalsHealthcareProvidersConsumersRecreational & LifestyleFitness & Sports
Business model
B2CB2B

Highlights

1 PatentsVerified

Tags

sports-techmobile-applicationsartificial-intelligencehealthcare-providersconsumersenterprisesonline-retailerspharma-companiestrackinglifestylepersonalizationdigital-healthcarehealth-managementfitnessnutrition-advicefoodtechsportsnutritionwellnessweb-platformretailerslocation-baseddata-analyticsonline-shoppinguser-experiencebig-datauser-engagementmonitoringsensorssaasfood-and-beverage
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