About
fitto provides an IoT and SaaS analytics solution for the supplement and healthcare industry, offering supplement brands data-driven sales growth, market visibility, and increased user engagement. Utilizing a patented kit comprising scoop-size pods and an app-connected bottle, fitto's platform automates and monitors the supplement use cycle from product selection to consumption and reordering. fitto allows brands to repackage their powder products in a monitored delivery system that generates reminders and enables automated reorders. Users choose who manages their bottle on fitto's app and are exposed to brands' and health providers' personalized insights.
Funding history · 3 rounds · $1.7M total
Company Intelligence Q&A
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- What is fitto's primary business offering?
- fitto provides an IoT and SaaS analytics solution for the supplement and healthcare industry, featuring smart, trackable packaging for supplements.
- What is the operational status of fitto?
- According to startupim data, fitto is currently inactive, having ceased to operate in January 2025.
- When was fitto founded and where is it headquartered?
- fitto was founded in September 2016 and is headquartered in Tel Aviv-Yafo, Israel.
- What is fitto's total funding raised to date?
- fitto has raised a total of $1,700,000 USD across multiple funding rounds. For a full financing history, please refer to startupim.
- When did fitto complete its last known funding round and who was a named investor?
- fitto completed its last known funding round, a Seed round, in September 2020, raising $400,000 USD. Citrine Capital was an investor in this round.
- How many employees does fitto have?
- fitto has 7 employees.
- What is a key technological feature of fitto's product?
- fitto utilizes a patented kit that includes scoop-size pods and an app-connected bottle to automate and monitor the supplement use cycle.
- Which geographic markets did fitto target?
- fitto targeted geographic markets including Europe, Germany, the United States, and Israel.
- Who are the founders of fitto?
- The founders of fitto are Ari Friedrich and Yaniv Lavi.