Fitocare has developed a patented device (currently in the PCT phase) for the treatment of plantar fasciitis. The company's device, which is registered as a medical device with the Israeli Ministry of Health, has been marketed for two years, with approximately 700 devices sold in Israel. In addition, the foot and ankle unit of Ichilov Hospital's Orthopedics Department intends to conduct a clinical trial of the device. Fitocare has also developed a support system in which each patient is assigned a telephone therapist to accompany them through their treatment.