Fit Analytics Innovation GmbH

A shopping guidance system for apparel retailers, built on data that reflects how real shoppers buy, return, and keep products.

Retail Technology
Active
Berlin, Germany Founded 2010
Last updated 2026-08-30
Total raised
—
Stage
—
Founded
2010
Headcount
37
HQ
Berlin, Germany
Sector
Retail Technology

About

Fit Analytics Innovation GmbH is a German software company based in Berlin that supports partners across the globe in delivering sizing and style recommendations and advertising improvements to millions of shoppers worldwide by using machine learning. They offer solutions for businesses that allow them to scan users' size and provide AI-based product recommendations, as well as analytical solutions for sales forecasting, marketing, and merchandising. The company's flagship product is Fit Finder, an AI size advisor for clothing and footwear retailers. Fit Analytics was originally founded in 2010 as UPcload, a webcam-based body modeling service, and later rebranded to Fit Analytics. It was acquired by Snap Inc. in 2021, and then reestablished as an independent business entity, Fit Analytics Innovation GmbH, in 2024 after the dissolution of Snap AR Enterprise Services (ARES).

Headcount over time

37 employees (2026-09) · 1 point
37 37 2026-09

Offices

Berlin, Germany · HQ / main office

Q&A

What is Fit Analytics Innovation GmbH's primary business?
Fit Analytics Innovation GmbH provides personalized recommendation solutions for fashion businesses, utilizing machine learning to offer sizing and style recommendations and improve advertising for shoppers worldwide.
When was Fit Analytics Innovation GmbH originally founded?
The company was originally founded in 2010 as UPcload, a webcam-based body modeling service, before rebranding to Fit Analytics.
What is Fit Analytics Innovation GmbH's flagship product?
The company's flagship product is Fit Finder, an AI size advisor designed for clothing and footwear retailers.
What is the recent corporate history of Fit Analytics Innovation GmbH?
Fit Analytics was acquired by Snap Inc. in 2021. In 2024, after the dissolution of Snap AR Enterprise Services (ARES), it was reestablished as an independent business entity, Fit Analytics Innovation GmbH.
Where is Fit Analytics Innovation GmbH headquartered?
Fit Analytics Innovation GmbH is headquartered in Berlin, Germany.
Who are the current Managing Directors of Fit Analytics Innovation GmbH?
The current Managing Directors of Fit Analytics Innovation GmbH are Maria Del Mar Mercadé Meana and Dr. Christoph Sawade.
What type of funding round did Fit Analytics Innovation GmbH complete in March 2024?
In March 2024, Fit Analytics Innovation GmbH completed a Secondary funding round.
What sectors does Fit Analytics Innovation GmbH operate in?
Fit Analytics Innovation GmbH operates in the E-commerce, Artificial Intelligence, and Software sectors, with a focus on Fashion Tech, Retail Technology, Machine Learning, and Data Analytics.

Team · 2

Mar Mercadé
CEO
Dr. Christoph Sawade
CTO

Sectors & technology

Primary sector
Retail Technology
Technologies
Target customers
Business model
B2BSaaS
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitefitanalytics.com

Identifiers & details

Legal nameFit Analytics Innovation GmbH
Founded2010
Employees (exact)37