Fit Analytics Innovation GmbH

Provider of personalized recommendations solutions for fashion businesses.

E-commerce
Active
Berlin, Germany Founded 2010
Website ↗
Last updated 2026-08-22
Total raised
Stage
Founded
2010
Headcount
HQ
Berlin, Germany
Sector
E-commerce

About

Fit Analytics Innovation GmbH is a German software company based in Berlin that supports partners across the globe in delivering sizing and style recommendations and advertising improvements to millions of shoppers worldwide by using machine learning. They offer solutions for businesses that allow them to scan users' size and provide AI-based product recommendations, as well as analytical solutions for sales forecasting, marketing, and merchandising. The company's flagship product is Fit Finder, an AI size advisor for clothing and footwear retailers. Fit Analytics was originally founded in 2010 as UPcload, a webcam-based body modeling service, and later rebranded to Fit Analytics. It was acquired by Snap Inc. in 2021, and then reestablished as an independent business entity, Fit Analytics Innovation GmbH, in 2024 after the dissolution of Snap AR Enterprise Services (ARES).

Funding history · 1 round · — total

2024-03
Secondary Undisclosed

Q&A

What is Fit Analytics Innovation GmbH's primary business?
Fit Analytics Innovation GmbH provides personalized recommendation solutions for fashion businesses, utilizing machine learning to offer sizing and style recommendations and improve advertising for shoppers worldwide.
When was Fit Analytics Innovation GmbH originally founded?
The company was originally founded in 2010 as UPcload, a webcam-based body modeling service, before rebranding to Fit Analytics.
What is Fit Analytics Innovation GmbH's flagship product?
The company's flagship product is Fit Finder, an AI size advisor designed for clothing and footwear retailers.
What is the recent corporate history of Fit Analytics Innovation GmbH?
Fit Analytics was acquired by Snap Inc. in 2021. In 2024, after the dissolution of Snap AR Enterprise Services (ARES), it was reestablished as an independent business entity, Fit Analytics Innovation GmbH.
Where is Fit Analytics Innovation GmbH headquartered?
Fit Analytics Innovation GmbH is headquartered in Berlin, Germany.
Who are the current Managing Directors of Fit Analytics Innovation GmbH?
The current Managing Directors of Fit Analytics Innovation GmbH are Maria Del Mar Mercadé Meana and Dr. Christoph Sawade.
What type of funding round did Fit Analytics Innovation GmbH complete in March 2024?
In March 2024, Fit Analytics Innovation GmbH completed a Secondary funding round.
What sectors does Fit Analytics Innovation GmbH operate in?
Fit Analytics Innovation GmbH operates in the E-commerce, Artificial Intelligence, and Software sectors, with a focus on Fashion Tech, Retail Technology, Machine Learning, and Data Analytics.

Team · 3

Maria Del Mar Mercadé Meana
Managing Director
Dr. Christoph Sawade
Managing Director
Sebastian Schulze
Chairman of the Board

Sectors & technology

Primary sector
E-commerce
Technologies
Target customers
Business model
B2BSaaS
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitefitanalytics.com

Identifiers & details

Legal nameFit Analytics Innovation GmbH
Founded2010