FireArc Systems Ltd.

Developer of artificial intelligence-based tools designed to create personalized content and a multi-platform ecosystem of digital assets and solutions for digital advertising.

Application Software
Active
Herzliya, Israel Founded 2020
Website ↗
Last updated 2026-08-21
Total raised
—
Stage
—
Founded
2020
Headcount
—
HQ
Herzliya, Israel
Sector
Application Software

About

FireArc owns and operates innovative Martech products and services, targeted to the entire digital advertising ecosystem. FireArc is highly engaged with Display, CTV, Search and Social advertising monetization. The FireArc Group of companies delivers lucrative solutions in a number of key areas, creating valuable content to audience worldwide, across PC, MAC, Tablets, Mobile and Connected TV. FireArc's main activities since 2020 have consisted of leveraging their technology and services in ad monetization specifically designed for advertisers and content generation platforms. They have acquired and developed business units including FireArcade, Carambola, and FireApps, all powered by their R&D team's innovative technology for app distribution, performance monitoring, campaign optimization, and monetization.

Q&A

When was FireArc Systems Ltd. founded?
FireArc Systems Ltd. was founded in 2020.
What is FireArc Systems Ltd.'s primary business?
FireArc Systems Ltd. develops artificial intelligence-based tools designed to create personalized content and a multi-platform ecosystem of digital assets and solutions for digital advertising. They own and operate Martech products and services for the entire digital advertising ecosystem, focusing on Display, CTV, Search, and Social advertising monetization.
Where is FireArc Systems Ltd. headquartered?
FireArc Systems Ltd. is headquartered in Herzliya, Israel.
Which companies has FireArc Systems Ltd. acquired or developed as business units?
FireArc Systems Ltd. has acquired and developed business units including FireArcade, Carambola, and FireApps.
What is the role of Carambola AI in relation to FireArc Systems Ltd.?
Carambola AI is a subsidiary of FireArc Systems Ltd., acquired by FireArc Technologies.
Who is the CEO of FireArc Systems Ltd.?
The CEO of FireArc Systems Ltd. is Itay Chizik.
Who leads the AI and Innovation department at FireArc Systems Ltd.?
Shelly Landsmann serves as the President of AI & Innovation at FireArc Systems Ltd.
What technologies does FireArc Systems Ltd. primarily use?
FireArc Systems Ltd. primarily uses Artificial Intelligence and Machine Learning technologies.

Team · 6

Itay Chizik
CEO
Danny Razinsky
CFO
Erez Ies
CRO
Eran Heres
CTO
Neri Peled
VP HR
Shelly Landsmann
President AI & Innovation

Sectors & technology

Primary sector
Application Software
Technologies
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External links

Websitefire-arc.com

Identifiers & details

Founded2020