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About
AI-Powered Neuromarketing
Feng-GUI, a pioneer in measuring visual effectiveness, focuses on simulating human vision and creating measurement reports designed to predict what a real human would be most likely to look at. The company enables advertisers and agencies to measure the visual performance of campaigns before they air by analyzing levels of attention, brand effectiveness, and placement, as well as how an ads individual elements are perceived. Feng-GUIs attention service has analyzed over 3.5 million images for more than 1,500 customers and 30,000 professionals around the world, including prominent firms such as WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic), and Razorfish (Publicis).
Identity
| Name | Feng-GUI |
|---|---|
| Slug | feng-gui |
| Type / kind | startup |
| Crunchbase ID | feng-gui |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ6E-84LDA |
Status
| Status | active |
|---|---|
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Rehovot |
| HQ address | Yehiel Paldi St 11, Rehovot, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial Intelligence
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingConsumersProfessionals & Gig EconomyOnline RetailersMedia & EntertainmentPublishing
Business models
B2B
Tags
advertisingcampaign-managementconversion-optimizationdata-visualizationbrandingcampaign-optimizationonline-retailerssmbenterprisesartificial-intelligencemarketingpredictive-marketingpublishersdesignersadvertisersenterprise-solutions
Funding
| Total raised | — |
|---|---|
| Current stage | Mature |
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