Feng-GUI

AI-Powered Neuromarketing

Business Software
Active
Mature Rehovot, Israel Founded 2007
Website ↗ LinkedIn
Last updated 2026-06-18
Total raised
—
Stage
Mature
Founded
2007
Headcount
4
HQ
Rehovot, Israel
Sector
Business Software

About

Feng-GUI, a pioneer in measuring visual effectiveness, focuses on simulating human vision and creating measurement reports designed to predict what a real human would be most likely to look at. The company enables advertisers and agencies to measure the visual performance of campaigns before they air by analyzing levels of attention, brand effectiveness, and placement, as well as how an ads individual elements are perceived. Feng-GUIs attention service has analyzed over 3.5 million images for more than 1,500 customers and 30,000 professionals around the world, including prominent firms such as WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic), and Razorfish (Publicis).

Q&A

What is Feng-GUI's primary business?
Feng-GUI is an AI-powered neuromarketing company that simulates human vision to predict what a real human would most likely look at, providing measurement reports for visual effectiveness.
When was Feng-GUI founded?
Feng-GUI was founded in January 2007.
What kind of customers does Feng-GUI serve?
Feng-GUI serves enterprise and professional services, marketing and sales, advertising, consumers, professionals, online retailers, media and entertainment, and publishing.
What is Feng-GUI's primary sector?
Feng-GUI's primary sector is Business Software.
What technology does Feng-GUI utilize?
Feng-GUI utilizes Artificial Intelligence in its services.
What is the current stage of Feng-GUI as a company?
Feng-GUI is currently in the Mature stage.
What is the scope of Feng-GUI's attention service?
Feng-GUI's attention service has analyzed over 3.5 million images for more than 1,500 customers and 30,000 professionals globally.

Team · 1

Rafael Mizrahi
Founder · Co-founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial Intelligence
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingConsumersProfessionals & Gig EconomyOnline RetailersMedia & EntertainmentPublishing
Business model
B2B

Highlights

Verified

Tags

advertisingcampaign-managementconversion-optimizationdata-visualizationbrandingcampaign-optimizationonline-retailerssmbenterprisesartificial-intelligencemarketingpredictive-marketingpublishersdesignersadvertisersenterprise-solutions
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