Feng-GUI

AI-Powered Visual Insights with actionable insights and recommendations that empower digital agencies to maximize results for their clients.

Business Software
Active
Mature Rehovot, Israel Founded 2007
Website ↗ LinkedIn
Last updated 2026-07-20
Total raised
—
Stage
Mature
Founded
2007
Headcount
6
HQ
Rehovot, Israel
Sector
Business Software

About

Feng-GUI is an AI-powered online service that predicts human attention and visual attraction with precision. It instantly shows what captures an audience's eyes across various visual designs like websites, ads, videos, signage, and packaging. The name Feng-GUI stands for Feng Shui for Graphic User Interfaces, aiming to bring balance, flow, and science to visual communication. Since 2007, Feng-GUI has analyzed over 5 million visuals for 30,000 professionals globally, with its analysis validated by MIT to be 92% accurate, matching a 5-second eye-tracking session with 40 people.

Headcount over time

From 4 (2018-08) to 3 (2025-12) · -1 (-25%) · 13 points · source: Finder history + radar grounding
70 2018-08 2025-12

Q&A

What is Feng-GUI's primary business?
Feng-GUI is an AI-powered neuromarketing company that simulates human vision to predict what a real human would most likely look at, providing measurement reports for visual effectiveness.
When was Feng-GUI founded?
Feng-GUI was founded in January 2007.
What kind of customers does Feng-GUI serve?
Feng-GUI serves enterprise and professional services, marketing and sales, advertising, consumers, professionals, online retailers, media and entertainment, and publishing.
What is Feng-GUI's primary sector?
Feng-GUI's primary sector is Business Software.
What technology does Feng-GUI utilize?
Feng-GUI utilizes Artificial Intelligence in its services.
What is the current stage of Feng-GUI as a company?
Feng-GUI is currently in the Mature stage.
What is the scope of Feng-GUI's attention service?
Feng-GUI's attention service has analyzed over 3.5 million images for more than 1,500 customers and 30,000 professionals globally.

Team · 3

Rafael Mizrahi
Founder · CEO
Nir Meshulam
Founder · COO
Ilya Kharmatsky
Founder · CTO

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial Intelligence
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingConsumersProfessionals & Gig EconomyOnline RetailersMedia & EntertainmentPublishing
Business model
B2B

Highlights

Verified

Tags

advertisingcampaign-managementconversion-optimizationdata-visualizationbrandingcampaign-optimizationonline-retailerssmbenterprisesartificial-intelligencemarketingpredictive-marketingpublishersdesignersadvertisersenterprise-solutions
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