About
Feng-GUI, a pioneer in measuring visual effectiveness, focuses on simulating human vision and creating measurement reports designed to predict what a real human would be most likely to look at. The company enables advertisers and agencies to measure the visual performance of campaigns before they air by analyzing levels of attention, brand effectiveness, and placement, as well as how an ads individual elements are perceived. Feng-GUIs attention service has analyzed over 3.5 million images for more than 1,500 customers and 30,000 professionals around the world, including prominent firms such as WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic), and Razorfish (Publicis).
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is Feng-GUI's primary business focus?
- Feng-GUI is an AI-powered neuromarketing company that simulates human vision to predict what real humans are most likely to look at, providing measurement reports for visual effectiveness.
- When was Feng-GUI founded?
- Feng-GUI was founded in January 2007.
- Where is Feng-GUI's headquarters located?
- Feng-GUI's headquarters is located in Rehovot, Center District, Israel.
- What is the core technology used by Feng-GUI?
- Feng-GUI utilizes Artificial Intelligence to power its neuromarketing solutions.
- Which types of customers does Feng-GUI target?
- Feng-GUI targets Enterprise & Professional Services, Marketing & Sales, Advertising, Consumers, Professionals & Gig Economy, Online Retailers, Media & Entertainment, and Publishing sectors.
- What is the approximate employee count for Feng-GUI?
- Feng-GUI has 4 employees.
- Has Feng-GUI received any external funding?
- According to startupim data, Feng-GUI has not reported any total raised USD.
- What is Feng-GUI's current operational stage?
- Feng-GUI is currently classified as a Mature stage company.
- Can you name some prominent firms that have used Feng-GUI's attention service?
- Prominent firms that have used Feng-GUI's attention service include WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic), and Razorfish (Publicis).
- What was a recent news mention for Feng-GUI?
- In May 2020, Feng-GUI was mentioned in an article on greengeeks.com regarding heatmapping for making money.