FeelBack is an intelligent system for managing customer feedback. The system analyzes all feedback in real time and responds to customers through the use of artificial intelligence and sophisticated algorithms, providing the precise response that will make each customer feel that he or she is truly cared for and will thus want to return to the business in the future. FeelBack monitors all types of customer feedback and alerts the business manager in real time. By catching customers and personally solving their problem before they write a negative post on social media, managers can avoid negative press.