Last updated 2026-07-20
- Raised $5M Seed round led by TLV Partners, Mar 2021
- Raised Series B led by OurCrowd, Dec 2023
Total raised
$5.0M
Last: Undisclosed Round 2024-01
Stage
Series B
Founded
2021
Headcount
12
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Feel is an AI-powered platform for digital asset management and optimization, enabling businesses to efficiently store, manage, optimize, and deliver images and videos for improved website performance, user experience, and streamlined content workflows. The company helps brands incorporate personal shoppers and real-life virtual product demonstrations into the online shopping experience, connecting sales associates and consumers online through interactive showrooms, one-on-one engagements, and product demonstrations.
Funding history · 2 rounds · $5.0M total
2023-12
B Round
Undisclosed
★ OurCrowd
2021-03
Seed
$5.0M
★ TLV Partners★ Viola Ventures★ Venture Partners @ StageOneOren ZeevAvi RevivoAGP VenturesRho VenturesMark PearsonOren HarnevoSharon SegevIgor RyabenkiySarona PartnersLukasz GarbowskiSerge ChiaramonteRichard Longhurst
Headcount over time
From 23 (2023-03) to 25 (2026-03) · +2 (+9%) · 19 points · source: Finder history + radar grounding
Q&A
- What is Feel.'s primary business activity?
- Feel. helps brands integrate personal shoppers and virtual product demonstrations into the online shopping experience, enabling consumers to purchase high-consideration products with expert assistance.
- When was Feel. founded?
- Feel. was founded in April 2021.
- Where is Feel. headquartered?
- Feel. is headquartered in Tel Aviv-Yafo, Israel, with an additional office in New York, USA.
- What is Feel.'s total funding raised to date?
- Feel. has raised a total of $5,000,000 USD.
- Which investors participated in Feel.'s June 2021 funding round?
- In June 2021, Feel. raised funding from investors including Viola Ventures.
- What is the name of Feel.'s core product?
- Feel.'s core product is called The Showroom, an interactive platform designed to connect sales associates and consumers online.
- Who are the co-founders of Feel.?
- The co-founders of Feel. are Oren Harnevo (Co-founder & CEO), Sharon Segev (Co-founder & CPO), and Avi Revivo (Co-founder & CTO).
- What is Feel.'s current funding stage?
- Feel. is currently in its Series B funding stage.
Team · 3
Oren Harnevo
Founder · Co-founder & CEO
Sharon Segev
Founder · Co-founder & CPO
Avi Revivo
Founder · Co-founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWebMobile
Target customers
Commerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B2C
Tags
mobile-applicationspersonalizationweb-platformonline-shoppingecommercevirtual-assistantshopping-experience
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/76926045 |
Identifiers & details
| Legal name | FeelCommerce Ltd. |
|---|---|
| Former names | FeelCommerce |
| Founded | 2021-4 |
| Employees (exact) | 12 |
| Offices | New York |
Radar intelligence
Patents
| EPO | 385 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516370194 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-04-04 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אלון יגאל 98 תל אביב - יפו |