About
Feature Forward is a Tel Aviv-based company, founded in 2008, that operates as a Cross-device video DSP. They provide a buy-side platform for advertisers to reach their target customers through video ads across devices, utilizing optimization algorithms to find optimized audience profiles in real-time. The platform tracks and analyzes defined audiences by demographic, psychographic, and behavioral parameters for controlled targeting and re-targeting. Feature Forward also launched a new exchange called FeFoX, which offers RTB buyers a safe, versatile, and adaptable platform with built-in transparency tools, fraud detection, and viewability. Their engineering team is comprised of ex-members of the Israeli Air Force's elite programming unit. Feature Forward has offices in Tel Aviv and New York.
Headcount over time
Q&A
- What is Feature Forward's primary business offering?
- Feature Forward provides a programmatic advertising video platform that offers a safe and efficient video solution, combining premium inventory with real-time analytics for running campaigns across all digital devices.
- Where is Feature Forward's headquarters located?
- Feature Forward's headquarters is located in Tel Aviv-Yafo, Israel.
- When was Feature Forward founded?
- Feature Forward was founded in June 2008.
- What is the employee count for Feature Forward?
- Feature Forward has 1-10 employees.
- Who is a co-founder of Feature Forward?
- Ofer Zinger is a co-founder and Chairman of Feature Forward.
- What is Feature Forward's primary sector classification?
- Feature Forward's primary sector classification is Business Software.
- Does Feature Forward have any other office locations besides its headquarters?
- Yes, Feature Forward also has an office in New York, United States.
- What technologies does Feature Forward utilize?
- Feature Forward utilizes Platforms & Interfaces, Software, and Web technologies.
Team · 1
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | featureforward.com/ |
|---|---|
| linkedin.com/company/10231052 | |
| facebook.com/FeatureForward |
Identifiers & details
| Former names | TLV Media |
|---|---|
| Founded | 2008 |
| Employees (exact) | 1 |
| Offices | New York |
Radar intelligence
Web history (Wayback)
| Domain | featureforward.com |
|---|
Certificate / subdomain footprint
| Subdomains | 46 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514151067 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2008-06-17 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — violation (1), annual_report (1) |
| Registered address | הארבעה 21 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2025-11-05 | דו~ח שנתי |