EyeOTee is developing a cloud-based B2B2C sales platform known as Genie that simplifies the reorder and fulfillment process of popular household goods, providing subscription consumers with refills of life's essentials with one click. Genie, via embedded hardware and signaling solutions, helps complete the deal by closing the loop between reorders, payments, and fulfillment. Itoffers immediate deployable smart software and hardware buttons designed to be branded that subscribers simply press for instant replenishment. EyeOTees backend Cloud systems provide merchants and shoppers with a friendly, secure interface to configure complex parameters and multilayered gatekeepers. Thedelivery-on-demand sales platform eliminates the hassles associated with eCommerce replenishment, andsolves the problem of shopping-cart abandonment.