eXelate offers an independent data platform designed to provide marketers with better insights and a greater reach for more effective consumer engagement.
The companys eXchange is currently the largest pool of directly measured consumer data, reaching two billion active consumers and devices worldwide. It includes key purchasing touchpoints, online and offline, from Nielsen, MasterCard Advisors, IXI, and many others.
eXelates maX DMP (data management platform), fueled by eXchange, manages, models, mobilizes, and measures first-party data across video, mobile, and display channels.
As a member of the NAI, IAB, TRUSTe, the Council for Accountable Advertising, and Evidons Open Data Partnership, eXelate adheres to privacy compliant advertising practices.
eXelate was acquired by Nielsen, which belongs to the Harris Poll group, one of the longest-running surveys in the U.S. tracking public opinion, motivations, and social sentiment.