About
eXelate offers an independent data platform designed to provide marketers with better insights and a greater reach for more effective consumer engagement. The companys eXchange is currently the largest pool of directly measured consumer data, reaching two billion active consumers and devices worldwide. It includes key purchasing touchpoints, online and offline, from Nielsen, MasterCard Advisors, IXI, and many others. eXelates maX DMP (data management platform), fueled by eXchange, manages, models, mobilizes, and measures first-party data across video, mobile, and display channels. As a member of the NAI, IAB, TRUSTe, the Council for Accountable Advertising, and Evidons Open Data Partnership, eXelate adheres to privacy compliant advertising practices. eXelate was acquired by Nielsen, which belongs to the Harris Poll group, one of the longest-running surveys in the U.S. tracking public opinion, motivations, and social sentiment.
Funding history · 3 rounds · $32.0M total
Company Intelligence Q&A
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- What is eXelate's primary business activity?
- eXelate provides an independent data platform that offers marketers insights and reach for consumer engagement, specializing in digital marketing platforms.
- When was eXelate founded?
- eXelate was founded in May 2006.
- What was the total amount of funding raised by eXelate?
- eXelate raised a total of $32,000,000 across its funding rounds.
- Which investors participated in eXelate's Series A funding round?
- In October 2007, eXelate raised $4,000,000 in its Series A round, with Viola Ventures as an investor.
- Who were the lead investors in eXelate's Series B funding round?
- In August 2010, eXelate secured $16,000,000 in its Series B round, with Viola Ventures, Menlo Ventures, and Trident Capital as investors.
- When was eXelate acquired and by whom?
- eXelate was acquired by Nielsen in March 2015 for $200,000,000.
- What is the current status of eXelate?
- eXelate is currently inactive due to its acquisition by Nielsen in March 2015.
- How many employees did eXelate have at the time of its acquisition?
- eXelate had 126 employees, falling within the 51-200 employee range.
- Where are eXelate's headquarters located?
- eXelate's headquarters are located in Rosh Haayin, Israel, with an additional office in New York, United States.