- Acquired by Nielsen for $200M, Mar 2015
- Raised $12M Series C led by Menlo Ventures, Aug 2012
- Raised $16M Series B led by Viola Ventures, Jul 2010
About
eXelate offers an independent data platform designed to provide marketers with better insights and a greater reach for more effective consumer engagement. The companys eXchange is currently the largest pool of directly measured consumer data, reaching two billion active consumers and devices worldwide. It includes key purchasing touchpoints, online and offline, from Nielsen, MasterCard Advisors, IXI, and many others. eXelates maX DMP (data management platform), fueled by eXchange, manages, models, mobilizes, and measures first-party data across video, mobile, and display channels. As a member of the NAI, IAB, TRUSTe, the Council for Accountable Advertising, and Evidons Open Data Partnership, eXelate adheres to privacy compliant advertising practices. eXelate was acquired by Nielsen, which belongs to the Harris Poll group, one of the longest-running surveys in the U.S. tracking public opinion, motivations, and social sentiment.
Funding history · 3 rounds · $32.0M total
Headcount over time
Q&A
- What is eXelate's primary business?
- eXelate is a smart data company that provides an independent data platform to power digital marketing decisions for marketers, agencies, platforms, publishers, and data providers worldwide.
- When was eXelate founded?
- eXelate was founded in May 2006.
- What is the current status of eXelate?
- eXelate was acquired by Nielsen in March 2015 and is currently inactive.
- How much capital did eXelate raise in total before its acquisition?
- eXelate raised a total of $32,000,000 USD across multiple funding rounds.
- Which investors participated in eXelate's A Round funding?
- In October 2007, eXelate raised $4,000,000 in its A Round, with participation from Carmel Ventures.
- Who were the lead investors in eXelate's B Round funding?
- In August 2010, eXelate secured $15,000,000 in its B Round, led by Menlo Ventures.
- Which investors led eXelate's C Round funding?
- In September 2012, eXelate raised $12,000,000 in its C Round, with lead investors including NewSpring Capital.
- When and by whom was eXelate acquired?
- eXelate was acquired by Nielsen in March 2015 for $200,000,000.
- What is eXelate's employee count bucket?
- eXelate had an employee count in the 51-200 range.
Team · 1
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | exelate.com/ |
|---|---|
| linkedin.com/company/376990 | |
| YouTube | youtube.com/channel/UCqzJqFBfKtM3dysfvWQTFkA |
Identifiers & details
| Founded | 2006-5 |
|---|---|
| Employees (exact) | 100 |
| Offices | New York |
| Status reason | Acquired (Inactive) by Nielsen on Mar 2015 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Nielsen 2015-03 $200.0M
Radar intelligence
Patents
| EPO | 9 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513825794 |
|---|---|
| Status | בפרוק מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2006-05-01 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 3 — people (1), dissolution (1), charge (1) |
| Closure date | 2026-05-11 |
| Registered address | דרך בגין 121 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-29 | עדכון בעלי תפקידים |
| 2026-05-11 | פירוק מרצון |
| 2025-11-05 | סילוק שעבוד |