eXelate

Digital Marketing Platform

Business Software
Acquired by Nielsen
Acquired Rosh Haayin, Israel Founded 2006
LinkedIn
Last updated 2026-06-18
Total raised
$32.0M
Last: 2012-09
Stage
Acquired
Founded
2006
Headcount
126
HQ
Rosh Haayin, Israel
Sector
Business Software

About

eXelate offers an independent data platform designed to provide marketers with better insights and a greater reach for more effective consumer engagement. The companys eXchange is currently the largest pool of directly measured consumer data, reaching two billion active consumers and devices worldwide. It includes key purchasing touchpoints, online and offline, from Nielsen, MasterCard Advisors, IXI, and many others. eXelates maX DMP (data management platform), fueled by eXchange, manages, models, mobilizes, and measures first-party data across video, mobile, and display channels. As a member of the NAI, IAB, TRUSTe, the Council for Accountable Advertising, and Evidons Open Data Partnership, eXelate adheres to privacy compliant advertising practices. eXelate was acquired by Nielsen, which belongs to the Harris Poll group, one of the longest-running surveys in the U.S. tracking public opinion, motivations, and social sentiment.

Funding history · 3 rounds · $32.0M total

Q&A

What is eXelate's primary business?
eXelate offers an independent data platform for digital marketing, providing marketers with insights and reach for consumer engagement.
When was eXelate founded?
eXelate was founded in May 2006.
What is the current status of eXelate?
eXelate was acquired by Nielsen in March 2015 and is currently inactive.
How much funding did eXelate raise in total?
eXelate raised a total of $32,000,000 USD across all funding rounds.
When was eXelate's last funding round and who were the investors?
eXelate's last funding round was in September 2012, with investors including Menlo Ventures and Viola Ventures.
Who was the lead investor in eXelate's August 2010 funding round?
In August 2010, eXelate received funding from investors including Viola Ventures.
Where is eXelate's headquarters located?
eXelate's headquarters is located in Rosh Haayin, Israel.

Team · 1

Founder · Founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce ToolsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

behavior-analyticsmarketingecommercedata-analyticsadvertisingbig-data-analyticsenterprise-solutions
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