Ennovo offers eCommerce stores the opportunity to compare and test different technologies on their own audience to determine which tool is more efficient. Ennovo specializes in eCommerce, A/B testing, and revenue optimization, and aims to help businesses increase their traffic, conversion rate, and revenue. Ennovo enables companies to pick technologies for their specific audience, traffic size, category, etc. and gives them the ability to select which technologies they want to test, and on what percent of their audience.