Endor is a predictive intelligence platform that automates the process of answering predictive business questions. The platform allows business users to ask any predictive question and receive high-quality results in minutes. Social physics uses big data to build a predictive, computational theory of human behavior. Endor uses its proprietary technology to convert the concepts of social physics into a powerful engine able to explain and predict human behavior. The company was named a cool vendor in "Cool Vendors in Analytics, 2017" by the Gartner Research Group.