Effectivate

AI-based Computerized Cognitive Training for Older Adults

Health Tech & Life Sciences
Active
Seed -, Israel Founded 2018
Last updated 2026-06-18
Total raised
$1.6M
Last: 2021-01
Stage
Seed
Founded
2018
Headcount
44
HQ
-, Israel
Sector
Health Tech & Life Sciences

About

Effectivate is developing a web-based neuro-wellness application, providing cognitive training for older adults. The product, an accessible AI-based tool, provides memory-focused cognitive training and focuses on normal age-related cognitive decline. This is done by enhancing training efficacy within each training session and supporting ongoing use of the application. Using artificial intelligence, the tasks in the training session are personalized, and the training is continuous and function focused. To support ongoing use, videos and games teaching memory techniques (remembering faces, names, and lists) have been incorporated into the application. To increase the relevancy of the training, the interface is designed to be accessible specifically to this age group and support is provided in the platform.

Funding history · 4 rounds · $1.6M total

Q&A

What is Effectivate's primary focus?
Effectivate specializes in AI-based Computerized Cognitive Training for Older Adults, developing a web-based neuro-wellness application that provides memory-focused cognitive training.
When was Effectivate founded?
Effectivate was founded in January 2018.
How much funding has Effectivate raised to date?
Effectivate has raised a total of $1,600,000 across multiple funding rounds.
When was Effectivate's most recent funding round?
Effectivate's most recent funding round occurred in January 2021, raising $500,000.
What is the employee count for Effectivate?
Effectivate has an employee count in the 11-50 range.
Who is the CEO and Co-founder of Effectivate?
Shai Granot is the Co-founder and CEO of Effectivate.
What technologies does Effectivate utilize in its product?
Effectivate utilizes Artificial Intelligence and Machine Learning in its product offerings.
What customer segments does Effectivate target?
Effectivate targets consumers, specifically seniors, and operates with B2C, B2B2C, and B2B business models.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Former Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Health Tech & Life Sciences
Sub-sectors
Health Tech & Life SciencesDigital HealthcareDigital Therapeutics
Technologies
Artificial IntelligenceMachine Learning
Target customers
ConsumersDemographics & FamilySeniors
Business model
B2CB2B2CB2B

Highlights

1 PatentsVerified

Tags

home-careartificial-intelligencepersonalizationmachine-learningmonitoringdata-analyticsnon-invasivewellnesswell-beingneurosciencedigital-healthcarecognitive-trainingseniors
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