- Raised $500k Series B, Dec 2020
- Raised $500k Seed round, May 2019
- Raised $500k Pre-Seed round, Dec 2017
About
Effectivate is an Israeli startup established in 2018 that offers a computerized cognitive training program designed for individuals aged 55 and above. The SaaS product focuses on enhancing memory, attention, information processing, and other cognitive skills through personalized brain training games and enrichment content. The platform utilizes AI to adapt the difficulty level to each user, ensuring a continuous and challenging experience. Effectivate aims to improve the quality of life for older adults by delaying cognitive decline, reducing the risk of falls and car accidents, and promoting independent living. The company has a distribution agreement with Clalit, the largest HMO in Israel, and is expanding its reach to senior-care communities in North America.
Funding history · 4 rounds · $1.5M total
Headcount over time
Q&A
- What is Effectivate's primary focus?
- Effectivate specializes in AI-based Computerized Cognitive Training for Older Adults, developing a web-based neuro-wellness application that provides memory-focused cognitive training.
- When was Effectivate founded?
- Effectivate was founded in January 2018.
- How much funding has Effectivate raised to date?
- Effectivate has raised a total of $1,600,000 across multiple funding rounds.
- When was Effectivate's most recent funding round?
- Effectivate's most recent funding round occurred in January 2021, raising $500,000.
- What is the employee count for Effectivate?
- Effectivate has an employee count in the 11-50 range.
- Who is the CEO and Co-founder of Effectivate?
- Shai Granot is the Co-founder and CEO of Effectivate.
- What technologies does Effectivate utilize in its product?
- Effectivate utilizes Artificial Intelligence and Machine Learning in its product offerings.
- What customer segments does Effectivate target?
- Effectivate targets consumers, specifically seniors, and operates with B2C, B2B2C, and B2B business models.
Team · 2
Sectors & technology
Highlights
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | effectivate.com/ |
|---|---|
| linkedin.com/company/14031459 | |
| facebook.com/Effectivate | |
| YouTube | youtube.com/channel/UCPZSWgjAao_05vodBwniU7w |
Identifiers & details
| Founded | 2018 |
|---|---|
| Employees (exact) | 32 |
Radar intelligence
Web history (Wayback)
| Domain | effectivate.com |
|---|
Certificate / subdomain footprint
| Subdomains | 5 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514739861 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-02-20 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — other (1) |
| Registered address | קויפמן יחזקאל 2 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-10-22 | עדכון כתובת ו/או מען דיגיטלי |