About
Online Platform for the Monetization of Social Media Investments of Brands
eDealya enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. As customers spend an increasing amount of time on their smartphones and tablets, advertisers shift more dollars into mobile advertising in hopes of finding their desired audience. However, with the ever-growing supply, advertisers find it extremely difficult to target their desired audience. eDealya is a mobile data company focused on leveraging social signals to segment audiences. Launched in late April 2013, the mobile product has been adopted by over 3,000 publishers & profiled over 30M devices.
Identity
| Name | eDealya |
|---|---|
| Slug | edealya |
| Type / kind | startup |
| Crunchbase ID | https://www.crunchbase.com/organization/edealya |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAwI2XipAKDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Human Demand on May 2014 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Ometz |
| HQ address | Omez, HaMerkaz, Israel |
Web & social
| https://www.linkedin.com/company/2012383 | |
| Twitter / X | https://twitter.com/edealya |
| https://www.facebook.com/eDealya |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business models
B2BB2B2C
Tags
mobile-advertisingcampaign-optimizationadvertising
Funding
| Total raised | $950K |
|---|---|
| Current stage | Acquired |
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