Last updated 2026-06-18
- Acquired by Human Demand, May 2014
- Raised $700k funding round, May 2011
- Raised $250k funding round, Jan 2011
Total raised
$950K
Last: 2013-02
Stage
Acquired
Founded
2010
Headcount
1-10
HQ
Ometz, Israel
Sector
Business Software
About
eDealya enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. As customers spend an increasing amount of time on their smartphones and tablets, advertisers shift more dollars into mobile advertising in hopes of finding their desired audience. However, with the ever-growing supply, advertisers find it extremely difficult to target their desired audience. eDealya is a mobile data company focused on leveraging social signals to segment audiences. Launched in late April 2013, the mobile product has been adopted by over 3,000 publishers & profiled over 30M devices.
Funding history · 3 rounds · $950K total
Q&A
- What is eDealya's primary business focus?
- eDealya is an online platform designed for the monetization of social media investments for brands. It enables marketers to deliver in-context, on-time, and relevant mobile advertisements by leveraging social signals to segment audiences.
- When was eDealya founded?
- eDealya was founded in October 2010.
- What is eDealya's current status?
- eDealya is currently listed as 'Acquired (Inactive)' due to its acquisition by Human Demand in May 2014.
- Where is eDealya headquartered?
- eDealya's headquarters are located in Ometz, Center District, Israel.
- How much funding has eDealya raised in total?
- eDealya has raised a total of $950,000 USD across its funding rounds.
- Which investors participated in eDealya's funding rounds?
- eDealya received investments from Civic Ventures, Maayan Ventures, and Nielsen Innovate.
- When did eDealya receive its last recorded funding?
- eDealya's last recorded funding round occurred in February 2013.
- What is the estimated employee count for eDealya?
- eDealya has an estimated employee count in the 1-10 range.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2BB2B2C
Tags
mobile-advertisingcampaign-optimizationadvertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2012383 | |
| facebook.com/eDealya |
Identifiers & details
| Founded | 2010-10 |
|---|---|
| Status reason | Acquired (Inactive) by Human Demand on May 2014 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Human Demand 2014-05