eDealya

Online Platform for the Monetization of Social Media Investments of Brands

Business Software
Acquired (Inactive) by Human Demand on May 2014 - closed due to acquisition
Acquired Ometz Founded 2010
LinkedIn
Total raised
$950K
Last: Seed 2013-02
Stage
Acquired
Founded
2010
Headcount
1-10
HQ
Ometz
Sector
Business Software

About

eDealya enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. As customers spend an increasing amount of time on their smartphones and tablets, advertisers shift more dollars into mobile advertising in hopes of finding their desired audience. However, with the ever-growing supply, advertisers find it extremely difficult to target their desired audience. eDealya is a mobile data company focused on leveraging social signals to segment audiences. Launched in late April 2013, the mobile product has been adopted by over 3,000 publishers & profiled over 30M devices.

Funding history · 3 rounds · $950K total

2013-02
Seed Undisclosed
2011-05
Seed $700K
2011-01
Undisclosed $250K

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2BB2B2C

Tags

mobile-advertisingcampaign-optimizationadvertising