Last updated 2026-07-26
- Acquired by HumanDemand, May 2014
- Raised $700k Seed round led by Maayan Ventures, Apr 2011
- Raised Series A led by Nielsen Innovate, Jan 2013
Total raised
$700K
Last: Undisclosed Round 2013-02
Stage
Acquired
Founded
2010
Headcount
1-10
HQ
Omer, Israel
Sector
Business Software
About
eDealya was an Israeli company founded in 2010 that focused on leveraging social signals to segment audiences for targeted mobile advertisements. It enabled marketers to deliver in-context, on-time, and relevant mobile ads by responding to social intent. The company's mobile product was adopted by over 3,000 publishers and profiled over 30 million devices. eDealya operated out of the Omer Industrial Park in Israel.
Funding history · 3 rounds · $700K total
2013-01
A Round
Undisclosed
★ Nielsen Innovate
2011-04
Seed
$700K
★ Maayan Ventures
2010-12
Pre-Seed
Undisclosed
★ Civic Ventures
Headcount over time
From 31 (2017-02) to 1 (2024-08) · -30 (-97%) · 2 points · source: Finder history + radar grounding
Q&A
- What is eDealya's primary business focus?
- eDealya focused on leveraging social signals to segment audiences for targeted mobile advertisements, enabling marketers to deliver in-context, on-time, and relevant mobile ads.
- What is the current status of eDealya?
- eDealya was acquired by Human Demand in May 2014 and is currently inactive.
- Who acquired eDealya and when?
- eDealya was acquired by Human Demand in May 2014.
- How much total funding did eDealya raise?
- eDealya raised a total of $950,000 USD.
- Which investors participated in eDealya's funding rounds?
- Nielsen participated in a Seed round in February 2013.
Team · 2
Ophir Sweiry
Founder · Founder
Chaim Zucker
Founder · Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2BB2B2C
Tags
mobile-advertisingcampaign-optimizationadvertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2012383 | |
| facebook.com/eDealya |
Identifiers & details
| Founded | 2010 |
|---|---|
| Status reason | Acquired (Inactive) by Human Demand on May 2014 - closed due to acquisition |
Acquisitions & public offerings
Acquired by HumanDemand 2014-05
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514513928 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2010-10-31 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2013 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אין רחובות 0 מדרשת בן גוריון |