Last updated 2026-07-21
- Acquired by Magento Commerce for $4.4B, Apr 2017
- Raised $1.1M Series A led by OurCrowd, Jul 2013
- Raised $500k Seed round led by OurCrowd, Dec 2012
Total raised
$1.6M
Last: Undisclosed Round 2015-01
Stage
Acquired
Founded
2011
Headcount
1
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Shopial was an Israeli company based in Tel Aviv that provided a cloud-based social media store solution. It integrated with existing merchant stores to import product information and helped retailers promote products on platforms like Facebook and Pinterest. The company's technology could be used with major selling platforms such as eBay, Etsy, Wix, and GoDaddy. Shopial was formerly known as Easy Social Shop.
Funding history · 2 rounds · $1.6M total
2013-07
A Round
$1.1M
★ OurCrowdlool venturesEntrée Capital
2012-12
Seed
$500K
★ OurCrowd
Headcount over time
From 8 (2015-01) to 1 (2023-12) · -7 (-87%) · 2 points · source: Finder history + radar grounding
Q&A
- What is Shopial's primary business?
- Shopial provides a hosted platform that automatically advertises products for store owners and online sellers on Facebook and Pinterest.
- When was Shopial founded?
- Shopial was founded in December 2011.
- What is the total amount of funding Shopial has raised?
- Shopial has raised a total of $1,712,000.
- When was Shopial's last funding round and who were the lead investors?
- Shopial's last funding round was in January 2015, with OurCrowd as the lead investor.
- Which investors participated in Shopial's August 2013 funding round?
- OurCrowd and Entrée Capital participated in Shopial's August 2013 funding round.
- What is Shopial's primary sector?
- Shopial's primary sector is Business Software.
- What is Shopial's current status?
- Shopial is currently active, but was acquired by Magento Commerce in April 2017.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesSMBs & SMEs
Business model
B2B
Highlights
Verified
Tags
advertisingecommercesalesonline-retailersweb-platformsmbaudience-targetingfacebook-advertisingcampaign-optimization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.shopial.com |
|---|---|
| linkedin.com/company/2488346 | |
| facebook.com/easysocialshop | |
| YouTube | youtube.com/channel/UCz5-IVv0p-Y-TCpnKhdeFHg |
Identifiers & details
| Former names | Easy Social Shop |
|---|---|
| Founded | 2011-12 |
| Employees (exact) | 1 |
| Status reason | Acquired (Inactive) by Magento Commerce on Apr 2017 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Magento Commerce 2017-04 $4.4B
Radar intelligence
Web history (Wayback)
| Domain | shopial.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514699255 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-12-13 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2017 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | שדרות רוטשילד 46 תל אביב - יפו |