Highlights
About
AI-powered Personalization Platform
Dynamic Yield's AI-powered Personalization Anywhere platform delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, Internet of Things, and call centers. The platform's data management capabilities provide for a unified view of the customer, enabling the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily to launch new personalization campaigns, running server-side and client-side A/B tests, leveraging machine learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. In 2018, the company was named a leader in Gartner's 2018 Magic Quadrant for Personalization Engines.
Identity
| Name | Dynamic Yield |
|---|---|
| Slug | dynamic-yield |
| Type / kind | startup |
| Crunchbase ID | dynamic-yield |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ7bs4oIDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by McDonald's Corporation on Mar 2019 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Yigal Alon St 114, Tel Aviv-Yafo, Israel |
Web & social
Classifications
Funding
| Total raised | $82.3M |
|---|---|
| Current stage | Acquired |
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