Last updated 2026-07-26
- Acquired by Mastercard for $320M, Mar 2022
- Raised $32M Series E led by Viola Growth, Jul 2018
- Raised $5M E Round Extension led by R136 Ventures, Oct 2018
Total raised
$82.3M
Last: D Round 2018-11
Stage
Acquired
Founded
2011
Headcount
350
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform's data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield is used by more than 250 brands globally including industry leaders like IKEA, URBN Brands, Ocado and more.
Funding history · 6 rounds · $82.3M total
2018-10
E Round Extension
$5.0M
★ R136 Ventures★ Naver Corporation
2018-07
E Round
$32.0M
★ Viola Growth★ La Maison Partners★ Union Tech Ventures
2017-06
D Round
$9.0M
★ DTCP★ Emerge★ Cerca Partners★ La Maison Partners
2016-11
C Round
$22.0M
★ Baidu★ Marker★ Claltech★ Innovation Endeavors★ Vertex Ventures Israel★ Global Founders Capital★ Bessemer Venture Partners
2014-05
B Round
$12.3M
★ Marker★ Innovation Endeavors★ ProSiebenSat.1 Media SE★ Bessemer Venture Partners
2013-03
A Round
$2.0M
★ Auren Hoffman★ Innovation Endeavors★ Bessemer Venture Partners
Headcount over time
From 197 (2018-11) to 567 (2026-07) · +370 (+188%) · 20 points · source: Finder history + radar grounding
Q&A
- When was Dynamic Yield acquired by Mastercard?
- Dynamic Yield was acquired by Mastercard in March 2022 for $320,000,000.
- What was Dynamic Yield's acquisition history prior to Mastercard?
- Dynamic Yield was acquired by McDonald's Corporation in March 2019 for $300,000,000.
- What is Dynamic Yield's primary business sector?
- Dynamic Yield's primary business sector is Business Software.
- How many employees does Dynamic Yield currently have?
- Dynamic Yield has 567 employees as of July 2026.
- What was the latest funding round for Dynamic Yield before its acquisition?
- The latest funding round for Dynamic Yield was a D Round in November 2018, which raised $5,000,000.
- Who were the lead investors in Dynamic Yield's August 2018 D Round?
- The lead investors in Dynamic Yield's D Round in August 2018 were Viola Growth.
- What is Dynamic Yield's core offering?
- Dynamic Yield offers an AI-powered Personalization Anywhere™ platform that delivers individualized experiences across various customer touchpoints, including web, apps, email, kiosks, IoT, and call centers.
- Who are the co-founders of Dynamic Yield?
- Dynamic Yield was co-founded by Liad Agmon, Omri Mendellevich, and Yaron Segev.
Team · 12
Liad Agmon
Founder · Co-Founder, CEO
Omri Mendellevich
Founder · Co-Founder, CTO
Yaron Segev
Founder · Co-Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional Services
Business model
B2B
Highlights
Verified
Tags
a-b-testingpersonalizationsaasmarketingcustomer-engagementconversion-optimizationcampaign-managementcampaign-optimizationtargetingpublishersenterprise-solutionsretailersbanksenterpriseshealthcare-providersemail-marketingmobile-marketingartificial-intelligenceonline-retailersinsurance-companiesfinancial-institutionsrecommendationsmachine-learningmessaging
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | dynamicyield.com/ |
|---|---|
| linkedin.com/company/2582575 | |
| X / Twitter | twitter.com/DynamicYield |
| facebook.com/DynamicYield | |
| YouTube | youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ |
| Wikidata | wikidata.org/wiki/Q28605484 |
Identifiers & details
| Founded | 2011-10 |
|---|---|
| Employees (exact) | 350 |
| Offices | Paris; Barcelona; Singapore; New York; Berlin; Sydney; Oakland; Chuo City; Moskva; United Kingdom |
| Status reason | Acquired by McDonald's Corporation on Mar 2019 |
| Wikidata QID | Q28605484 |
Acquisitions & public offerings
Acquired by Mastercard 2022-03 $320.0M
Radar intelligence
Patents
| EPO | 1 |
|---|
GitHub
| Top repos | Dynamic-Yield-Mobile-SDK-React-Native, Dynamic-Yield-Mobile-SDK-Swift, api-tutorial-petshop, shopify-hydrogen-demo, Dynamic-Yield-Mobile-SDK-Kotlin |
|---|
Web history (Wayback)
| Domain | dynamicyield.com |
|---|
Wikidata
| QID | Q28605484 |
|---|
Certificate / subdomain footprint
| Subdomains | 200 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514743368 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-02-27 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 3 — annual_report (1), people (2) |
| Registered address | דרך אבא הלל 21 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-14 | דו~ח שנתי |
| 2026-04-09 | עדכון דירקטורים-הוספת דירקטור |
| 2026-05-05 | עדכון בעלי תפקידים |