DoubleYou is a platform that enables multiplayer functionality in single-player games. DoubleYou adds a social layer to games by allowing players to compete with their friends. By enabling interaction and competition with others worldwide, DoubleYou increases the amount of time players spend in a game. It also provides valuable targeting opportunities based on the players behavior patterns and gaming skill. The platform requires no SDK integration or interference with existing game code. DoubleYou was developed by MiraiWeb.