About
User Acquisition and Monetization Platform
Edge Social specializes in mobile user acquisition, customer retention, and monetization. The companys platform offers tools that monitor and optimize post-install events in real time and provides predictions based on statistical modeling such as customer lifetime-value calculators. In addition, Edge Socials marketing partnership with Facebook and Google Edge Social can help apps get discovered and used repeatedly.
Identity
| Name | Edge Social |
|---|---|
| Slug | dau-up-excitead |
| Former names | Webpals Mobile, ExciteAd Digital Marketing, DAU-UP ClicksMob |
| Type / kind | startup |
| Crunchbase ID | dau-up |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ7po_0KDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by XLMedia on Sep, 2014 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Shlomo Kaplan 2, Tel Aviv-Yafo, Israel |
Web & social
| https://www.facebook.com/edge226 |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business models
B2B
Tags
social-marketingfacebook-advertisingmobile-advertisingmarketinguser-acquisitionsocial-advertisingmobile-marketingsmbcampaign-managemententerprisesmonetizationcampaign-optimizationtrackingcustomer-loyaltytargetingdevelopersenterprise-solutionssocial-media
Funding
| Total raised | — |
|---|---|
| Current stage | Acquired |
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