Last updated 2026-07-23
- Acquired by XLMedia, Sep 2014
- Acquired ClicksMob for $5.1M, Feb 2017
- Raised $30M Series A led by Playtika, Jul 2022
Total raised
$40.0M
Stage
Acquired
Founded
2010
Headcount
126
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Edge Social specialized in mobile user acquisition, customer retention, and monetization. The company's platform offered tools that monitored and optimized post-install events in real time and provided predictions based on statistical modeling such as customer lifetime-value calculators. Edge Social's marketing partnership with Facebook and Google helped apps get discovered and used repeatedly. It was formerly known as Webpals Mobile, ExciteAd Digital Marketing, and DAU-UP ClicksMob.
Funding history · 2 rounds · $40.0M total
2022-07
A Round
$30.0M
★ Playtika★ AnD Ventures★ Corner Ventures★ Stardom Ventures
2021
Seed
$10.0M
★ Playtika
Headcount over time
From 71 (2018-10) to 43 (2019-08) · -28 (-39%) · 3 points · source: Finder history + radar grounding
Q&A
- What is Edge Social's primary business?
- Edge Social specializes in mobile user acquisition, customer retention, and monetization, offering a platform with tools to monitor and optimize post-install events in real time.
- When was Edge Social founded?
- Edge Social was founded in July 2010.
- What is the current status of Edge Social?
- Edge Social was acquired by Edge226 in August 2019.
- How many employees does Edge Social have?
- Edge Social has 51-200 employees.
- What are Edge Social's primary sector classifications?
- Edge Social's primary sector is Business Software, with additional classifications in Sales & Marketing Solutions and Advertising Platforms.
- Which company did Edge Social acquire and when?
- Edge Social acquired ClicksMob in February 2017 for $5.1 million.
- Does Edge Social have any notable marketing partnerships?
- Edge Social has marketing partnerships with Facebook and Google to help apps get discovered and used.
- Who is a key executive at Edge Social?
- Julie Goldman serves as the Director of Partner Relations at Edge Social.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
social-marketingfacebook-advertisingmobile-advertisingmarketinguser-acquisitionsocial-advertisingmobile-marketingsmbcampaign-managemententerprisesmonetizationcampaign-optimizationtrackingcustomer-loyaltytargetingdevelopersenterprise-solutionssocial-media
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| facebook.com/edge226 |
Identifiers & details
| Former names | Webpals Mobile, ExciteAd Digital Marketing, DAU-UP ClicksMob |
|---|---|
| Founded | 2010-7 |
| Employees (exact) | 126 |
| Status reason | Acquired by XLMedia on Sep, 2014 |
Acquisitions & public offerings
Acquired by XLMedia 2014-09
| Acquired | Date | Amount |
|---|---|---|
| ClicksMob | 2017-02 | $5.1M |
Radar intelligence
Patents
| EPO | 1 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514476597 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2010-07-25 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | גולדה מאיר 3 נס ציונה |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-26 | דו~ח שנתי |