Total raised
—
Stage
Acquired
Founded
2010
Headcount
126
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Edge Social specializes in mobile user acquisition, customer retention, and monetization. The companys platform offers tools that monitor and optimize post-install events in real time and provides predictions based on statistical modeling such as customer lifetime-value calculators. In addition, Edge Socials marketing partnership with Facebook and Google Edge Social can help apps get discovered and used repeatedly.
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What was the most recent acquisition involving Edge Social?
- In August 2019, Edge Social was acquired by Edge226. The acquisition was reported by Mobile Marketing Magazine and Businesswire.
- What was the acquisition amount for ExciteAd Digital Marketing in September 2014?
- In September 2014, ExciteAd Digital Marketing was acquired for $19 million by XLMedia, according to Globes.co.il.
- What was the acquisition amount in February 2017 related to Edge Social?
- In February 2017, there was an acquisition for $5.1 million, as reported by Businesswire, for a mobile performance marketing platform by XLMedia PLC.
- What was Edge Social's ranking in the AppsFlyer Performance Index in March 2018?
- In March 2018, Webpals Group Mobile Arm DAU-UP ClicksMob, a former name of Edge Social, ranked 18th in the AppsFlyer Performance Index for both gaming and non-gaming categories.
- What partnership did XLMedia's Dau-Up join in March 2017?
- In March 2017, XLMedia's Dau-Up, a former name of Edge Social, joined the Instagram Partner Program.
- What was the strategic move by ClicksMob and AppGrade in March 2016?
- In March 2016, ClicksMob (a former name of Edge Social) and AppGrade announced plans to create a combined ad tech platform for video mobile marketing.
- When was Edge Social founded and where is its headquarters located?
- Edge Social was founded in July 2010 and is headquartered in Tel Aviv-Yafo, Israel.
- What is the employee count for Edge Social?
- Edge Social has an employee count of 126 people.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
social-marketingfacebook-advertisingmobile-advertisingmarketinguser-acquisitionsocial-advertisingmobile-marketingsmbcampaign-managemententerprisesmonetizationcampaign-optimizationtrackingcustomer-loyaltytargetingdevelopersenterprise-solutionssocial-media