Last updated 2026-07-19
- Acquired by SalesForce for $850M, Jul 2018
- Raised $32M Series C led by Marker, Aug 2016
- Raised $15M Series B led by Marker, Aug 2014
Total raised
$50.8M
Last: Undisclosed Round 2016-09
Stage
Acquired
Founded
2012
Headcount
125
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Datorama is a marketing analytics platform that helps marketers connect all of their data sources to form a single source for more efficient reporting, better decision making, and complete control over their marketing performance. Datorama handles everything from data management to visualization, enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels. The company was named a cool vendor in "Cool Vendors in Data-Driven Marketing, 2016" by the Gartner Research Group.
Funding history · 4 rounds · $50.8M total
2016-08
C Round
$32.0M
★ Marker★ Cerca Partners★ Innovation Endeavors★ Lightspeed Venture Partners
2014-08
B Round
$15.0M
★ Marker★ Cedar Fund★ Innovation Endeavors
2013-07
A Round
$3.0M
★ Cedar Fund★ Innovation Endeavors
2012-05
Seed
$750K
★ Sarit Firon
Headcount over time
From 349 (2018-07) to 89 (2026-01) · -260 (-74%) · 19 points · source: Finder history + radar grounding
Q&A
- What is Datorama's primary business?
- Datorama is a marketing analytics platform that enables marketers to connect all their data sources into a single platform for efficient reporting, better decision-making, and comprehensive control over marketing performance.
- When was Datorama founded?
- Datorama was founded in June 2012.
- What is Datorama's employee count?
- Datorama has 51–200 employees.
- What is Datorama's current status?
- Datorama is currently active, though its status reason indicates it was acquired by SalesForce in July 2018.
- Where is Datorama's headquarters located?
- Datorama's headquarters is in Tel Aviv-Yafo, Israel.
- How much total funding has Datorama raised?
- Datorama has raised a total of $50,750,000 USD across multiple funding rounds.
- When was Datorama's last funding round and who were the investors?
- Datorama's last funding round was in September 2016, with investments from Marker and Lightspeed Venture Partners.
- Which sector does Datorama primarily operate in?
- Datorama's primary sector is Business Software.
- Does Datorama have international offices?
- Yes, Datorama has offices in London (UK), Hamburg (Germany), Macquarie Park (Australia), and New York (United States).
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Highlights
Verified
Tags
advertisinganalysis-softwaresaasmachine-learningdata-managementdata-analyticsbig-datapatent-pendingmarketingdata-visualizationenterprise-solutionsartificial-intelligencepublishersadvertiserscampaign-optimizationaudience-targeting
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | datorama.com |
|---|---|
| linkedin.com/company/2611798 | |
| facebook.com/DatoramaOfficial | |
| YouTube | youtube.com/channel/UCk9OUNG2Yc5xGuaFLSvdCyw |
Identifiers & details
| Founded | 2012-6 |
|---|---|
| Employees (exact) | 125 |
| Offices | United Kingdom; Hamburg; Macquarie Park; New York |
| Status reason | Acquired (Inactive) by SalesForce on Jul 2018 - closed due to acquisition |
Acquisitions & public offerings
Acquired by SalesForce 2018-07 $850.0M
Radar intelligence
Patents
| EPO | 9 |
|---|
Web history (Wayback)
| Domain | datorama.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514760586 |
|---|---|
| Status | בפרוק מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-04-04 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אלון יגאל 94 תל אביב - יפו |