Last updated 2026-07-19
- Acquired by SalesForce for $850M, Jul 2018
Total raised
—
Last: Undisclosed Round 2016-09
Stage
Acquired
Founded
2012
Headcount
400
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Datorama is a marketing analytics platform that helps marketers connect all of their data sources to form a single source for more efficient reporting, better decision making, and complete control over their marketing performance. Datorama handles everything from data management to visualization, enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels. The company was named a cool vendor in "Cool Vendors in Data-Driven Marketing, 2016" by the Gartner Research Group.
Headcount over time
400 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (4 more)
- United Kingdom
- Hamburg, Germany
- Macquarie Park, Australia
- New York, United States
Q&A
- What is Datorama's primary business?
- Datorama is a marketing analytics platform that enables marketers to connect all their data sources into a single platform for efficient reporting, better decision-making, and comprehensive control over marketing performance.
- When was Datorama founded?
- Datorama was founded in June 2012.
- What is Datorama's employee count?
- Datorama has 51–200 employees.
- What is Datorama's current status?
- Datorama is currently active, though its status reason indicates it was acquired by SalesForce in July 2018.
- Where is Datorama's headquarters located?
- Datorama's headquarters is in Tel Aviv-Yafo, Israel.
- How much total funding has Datorama raised?
- Datorama has raised a total of $50,750,000 USD across multiple funding rounds.
- When was Datorama's last funding round and who were the investors?
- Datorama's last funding round was in September 2016, with investments from Marker and Lightspeed Venture Partners.
- Which sector does Datorama primarily operate in?
- Datorama's primary sector is Business Software.
- Does Datorama have international offices?
- Yes, Datorama has offices in London (UK), Hamburg (Germany), Macquarie Park (Australia), and New York (United States).
Team · 14
Ran Sarig
Founder · CEO & Co-Founder
Efi Cohen
Founder · CTO & Co-Founder
Katrin Ribant
Founder · CSO & Co-Founder
Leah Pope
Chief Marketing Officer
Tyler Sandler
RVP, Sales
Lazaro Stern
Sales Director LATAM
Chris Polishuk
Senior Vice President and GM, Worldwide Sales
Brian McCarthy
SVP of Sales
Omri Tamir
SVP, Head of Business Operations
Bridget Shea
SVP, Global Customer Success
Jeremy Hurst
RVP, Sales
Justin Rivera
VP, Global Agency Strategy
Sara Shulman
RVP, Sales
Raanan Raz
VP R&D
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Highlights
Verified
Tags
advertisinganalysis-softwaresaasmachine-learningdata-managementdata-analyticsbig-datapatent-pendingmarketingdata-visualizationenterprise-solutionsartificial-intelligencepublishersadvertiserscampaign-optimizationaudience-targeting
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | datorama.com |
|---|---|
| linkedin.com/company/2611798 | |
| facebook.com/DatoramaOfficial | |
| YouTube | youtube.com/channel/UCk9OUNG2Yc5xGuaFLSvdCyw |
Identifiers & details
| Founded | 2012-6 |
|---|---|
| Employees (exact) | 400 |
| Offices | United Kingdom; Hamburg; Macquarie Park; New York |
| Status reason | Acquired (Inactive) by SalesForce on Jul 2018 - closed due to acquisition |
Acquisitions & public offerings
Acquired by SalesForce 2018-07 $850.0M
Radar intelligence
Patents
| EPO | 9 |
|---|
Web history (Wayback)
| Domain | datorama.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514760586 |
|---|---|
| Status | בפרוק מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-04-04 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אלון יגאל 94 תל אביב - יפו |