Last updated 2026-06-18
- Acquired by SalesForce, Jul 2018
- Raised $32M funding round, Sep 2016
- Raised $15M funding round, Sep 2014
Total raised
$50.8M
Last: 2016-09
Stage
Acquired
Founded
2012
Headcount
141
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Datorama is a marketing analytics platform that helps marketers connect all of their data sources to form a single source for more efficient reporting, better decision making, and complete control over their marketing performance. Datorama handles everything from data management to visualization, enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels. The company was named a cool vendor in "Cool Vendors in Data-Driven Marketing, 2016" by the Gartner Research Group.
Funding history · 4 rounds · $50.8M total
2014-09
2013-08
2012-06
Q&A
- What is Datorama's primary business?
- Datorama is a marketing analytics platform that enables marketers to connect all their data sources into a single platform for efficient reporting, better decision-making, and comprehensive control over marketing performance.
- When was Datorama founded?
- Datorama was founded in June 2012.
- What is Datorama's employee count?
- Datorama has 51–200 employees.
- What is Datorama's current status?
- Datorama is currently active, though its status reason indicates it was acquired by SalesForce in July 2018.
- Where is Datorama's headquarters located?
- Datorama's headquarters is in Tel Aviv-Yafo, Israel.
- How much total funding has Datorama raised?
- Datorama has raised a total of $50,750,000 USD across multiple funding rounds.
- When was Datorama's last funding round and who were the investors?
- Datorama's last funding round was in September 2016, with investments from Marker and Lightspeed Venture Partners.
- Which sector does Datorama primarily operate in?
- Datorama's primary sector is Business Software.
- Does Datorama have international offices?
- Yes, Datorama has offices in London (UK), Hamburg (Germany), Macquarie Park (Australia), and New York (United States).
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Highlights
Verified
Tags
advertisinganalysis-softwaresaasmachine-learningdata-managementdata-analyticsbig-datapatent-pendingmarketingdata-visualizationenterprise-solutionsartificial-intelligencepublishersadvertiserscampaign-optimizationaudience-targeting
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2611798 | |
| facebook.com/DatoramaOfficial | |
| YouTube | youtube.com/channel/UCk9OUNG2Yc5xGuaFLSvdCyw |
Identifiers & details
| Founded | 2012-6 |
|---|---|
| Employees (exact) | 141 |
| Offices | United Kingdom; Hamburg; Macquarie Park; New York |
| Status reason | Acquired (Inactive) by SalesForce on Jul 2018 - closed due to acquisition |
Acquisitions & public offerings
Acquired by SalesForce 2018-07
Radar intelligence
Patents
| EPO | 9 |
|---|