Total raised
$50.8M
Last: Series C 2016-09
Stage
Acquired
Founded
2012
Headcount
141
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Datorama is a marketing analytics platform that helps marketers connect all of their data sources to form a single source for more efficient reporting, better decision making, and complete control over their marketing performance. Datorama handles everything from data management to visualization, enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels. The company was named a cool vendor in "Cool Vendors in Data-Driven Marketing, 2016" by the Gartner Research Group.
Funding history · 4 rounds · $50.8M total
2016-09
Series C
$32.0M
2014-09
Series B
$15.0M
2013-08
Series A
$3.0M
2012-06
Seed
$750K
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is Datorama's primary business?
- Datorama is a marketing analytics platform that helps marketers consolidate data sources for efficient reporting, improved decision-making, and comprehensive control over marketing performance.
- When was Datorama founded?
- Datorama was founded in June 2012.
- What was Datorama's status as of July 2018?
- In July 2018, Datorama was acquired by Salesforce and subsequently became inactive.
- How much funding did Datorama raise in total before its acquisition?
- Datorama raised a total of $50,750,000 USD across multiple funding rounds. For a full financing history, refer to startupim.
- Which investors participated in Datorama's Series A funding round in August 2013?
- In August 2013, Datorama's Series A round included investments from Innovation Endeavors and Cedar Fund.
- What was the amount of Datorama's Series C funding round and when did it occur?
- Datorama raised $32,000,000 USD in its Series C funding round in September 2016.
- Which company acquired Datorama and for what amount?
- Datorama was acquired by Salesforce in July 2018 for $850,000,000 USD.
- What recognition did Datorama receive from Gartner in 2016?
- In April 2016, Datorama was named a "Cool Vendor in Data-Driven Marketing" by the Gartner Research Group.
- How many employees did Datorama have?
- Datorama had an employee count in the range of 51-200, with an exact count of 141 employees.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Highlights
Verified
Tags
advertisinganalysis-softwaresaasmachine-learningdata-managementdata-analyticsbig-datapatent-pendingmarketingdata-visualizationenterprise-solutionsartificial-intelligencepublishersadvertiserscampaign-optimizationaudience-targeting