Danziger Innovations researches and manufactures advanced breeding solutions to improve crop traits in field, vegetable, woody, and ornamental crops. Danzigers MemoGene, a patented technology for precise plant genomic modification, is applicable to all plants, with no traditional genetic engineering. MemoGene delivers endonucleases to specific compartments in the plant cell via proprietary viral vectors. MemoGene is effective in a wide variety of monocot and dicot plant and crops, including peppers, cucumbers, potatoes, and tomatoes, as well as wheat, maize, cotton, and canola. Danziger Innovations is a spin-off of the Danziger Dan Flower Farm. Its technology was developed in collaboration with a team under Prof. Alexander Vainstein at the Robert H. Smith Institute of Plant Sciences and Genetics in Agriculture of the Hebrew University of Jerusalem and is subject to a commercial agreement between Danziger and Yissum, the technology transfer company of Hebrew University.