Base

Self-service Marketing and Advertising Tools for B2B Businesses

Business Software
Active
Seed Kefar Sava, Israel Founded 2017
Last updated 2026-06-18
Total raised
$15.0M
Last: Undisclosed Round 2022-06
Stage
Seed
Founded
2017
Headcount
35
HQ
Kefar Sava, Israel
Sector
Business Software

About

Base helps B2B companies engage their customers automatically throughout their lifecycle and activate them for various purposes such as advocacy, feedback, lead generation, and social amplification. Base's omni-channel and in-app modules enable frictionless customer interactions at scale, while the utilization mechanisms allow users to leverage the voice of the customers for business growth. Base can help increase references, referrals, product reviews, ranking, loyalty, customer-based lead generation, crowd-based content creation, ideation, and more.

Funding history · 2 rounds · $15.0M total

2022-05
Seed $15.0M
★ Wing Venture Capital★ Vertex Ventures Israel
2018-04
Pre-Seed Undisclosed
★ Fusion VC

Headcount over time

From 8 (2019-07) to 42 (2026-03) · +34 (+425%) · 15 points · source: Finder history + radar grounding
490 2019-07 2026-03

Q&A

What is Base's primary business activity?
Base provides self-service marketing and advertising tools specifically designed for B2B businesses, helping them engage customers throughout their lifecycle for advocacy, feedback, lead generation, and social amplification.
Where is Base headquartered?
Base's headquarters are located in Kefar Sava, Center District, Israel.
How many employees does Base currently have?
Base has an employee count in the 11-50 range.
What is the total amount of funding Base has raised to date?
Base has raised a total of $15,000,000 USD.
When was Base's most recent funding round and who were the investors?
Base's most recent funding round occurred in June 2022, with investments from Vertex Ventures Israel and Wing Venture Capital.
Who are the co-founders of Base?
The co-founders of Base are Gal Biran, who serves as Co-founder & CEO, and Gal Briner, who is the Co-founder & CTO.
What is Base's primary sector classification?
Base's primary sector classification is Business Software.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Business model
B2BB2B2C

Highlights

Verified

Tags

marketingenterprise-solutionssoftware-applicationscustomer-retentioncustomer-loyalty
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitebase.ai
LinkedInlinkedin.com/company/18013482
Facebookfacebook.com/crowdvocate
YouTubeyoutube.com/channel/UCBpPVP_ZamumKpuagCM2ftA
Instagraminstagram.com/lifeatbase

Identifiers & details

Former namesCrowdvocate
Founded2017-5
Employees (exact)35
OfficesSanta Monica

Radar intelligence

Open jobs — bamboohr

Total open4
Remote0
By departmentProduct (1), Customer Success (2), Marketing (1)
By locationTel Aviv, Center (1), San Francisco, California (1), Tel Aviv (1)
TitleLocationDepartment
Product ManagerTel Aviv, CenterProduct
Strategic Account ManagerSan Francisco, CaliforniaCustomer Success
Growth Marketing ManagerTel AvivMarketing
Technical Customer Success Manager Customer Success

Patents

EPO9133

Publications (Crossref)

Works10

GitHub

Top reposchains, node, pessimism, brand-kit, base

Web history (Wayback)

Domainbase.ai

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)515601722
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2017-01-30
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events7 — annual_report (6), violation (1)
Registered addressהטחנה 1 כפר סבא

Recent registry events

DateEvent
2025-09-01דו~ח שנתי-הסרת דירקטור
2025-09-01עדכון הפרה
2025-09-01דו~ח שנתי-עדכון מען דיגיטלי
2025-09-01דו~ח שנתי-עדכון תחום עיסוק
2025-09-01דו~ח שנתי-שינוי בהוראות בתקנון
2025-09-01דו~ח שנתי-הוספת בעל תפקיד
2025-09-01דו~ח שנתי-הוספת דירקטור