Highlights
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About
Cross-device Mapping Platform
Crosswise facilitates authoritative cross-device mapping. The resulting data enables ad tech vendors, consumer brands, and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization, and analytics. The companys technology processes over one petabyte of user and device activity data, representing billions of unique devices. By applying advanced data science and proprietary machine-learning techniques to this information, Crosswise constructs a new, probabilistic device map that matches multiple devices to individual users every week.
Identity
| Name | Crosswise |
|---|---|
| Slug | crosswise |
| Type / kind | startup |
| Crunchbase ID | crosswise |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6BmsILDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Oracle on Apr 2016 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Ha-Khashmona'im St 115, Tel Aviv-Yafo, Israel |
Web & social
| https://www.linkedin.com/company/3295136 |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce ToolsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business models
B2B
Tags
self-servicebig-datacontent-marketingmachine-learningpublishersadvertisingmobile-applicationsweb-platformtargetingpersonalizationconversion-optimizationuser-experienceartificial-intelligencecustomer-engagementadvertisers
Funding
| Total raised | $5.0M |
|---|---|
| Current stage | Acquired |
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