Crosswise

Cross-device Mapping Platform

Business Software
Acquired (Inactive) by Oracle on Apr 2016 - closed due to acquisition
Acquired Tel Aviv-Yafo Founded 2013
LinkedIn
Total raised
$5.0M
Last: Convertible Debt 2015-09
Stage
Acquired
Founded
2013
Headcount
2
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Crosswise facilitates authoritative cross-device mapping. The resulting data enables ad tech vendors, consumer brands, and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization, and analytics. The companys technology processes over one petabyte of user and device activity data, representing billions of unique devices. By applying advanced data science and proprietary machine-learning techniques to this information, Crosswise constructs a new, probabilistic device map that matches multiple devices to individual users every week.

Funding history · 2 rounds · $5.0M total

2015-09
Convertible Debt $3.0M
2014-01
Series A $2.0M

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce ToolsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Highlights

Verified

Tags

self-servicebig-datacontent-marketingmachine-learningpublishersadvertisingmobile-applicationsweb-platformtargetingpersonalizationconversion-optimizationuser-experienceartificial-intelligencecustomer-engagementadvertisers