Last updated 2026-07-20
- Acquired by Oracle for $50M, Apr 2016
- Raised $3M convertible note led by Emerge, Aug 2015
- Raised $2M Series A led by OurCrowd, Dec 2013
Total raised
$5.0M
Last: Undisclosed Round 2015-09
Stage
Acquired
Founded
2013
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Crosswise was an Israeli startup that developed a cross-device identification mapping solution. It collected user activity data from billions of unique devices and applied advanced data science and machine learning to construct a probabilistic device map that anonymously matched devices to individual users. This technology enabled advertisers to add cross-device capabilities to their existing advertising, content personalization, and analytics systems.
Funding history · 2 rounds · $5.0M total
2015-08
Convertible Debt
$3.0M
★ Emerge★ ZhenFund★ Pereg Ventures★ Horizons Ventures
2013-12
A Round
$2.0M
★ OurCrowd★ Saar Wilf★ Ajay Shah★ Yuda Doron★ Rafi Gidron★ Moshe Lichtman★ Horizons Ventures★ Giza Venture Capital
Headcount over time
From 2 (2023-12) to 20 (2026-07) · +18 (+900%) · 2 points · source: Finder history + radar grounding
Q&A
- What is Crosswise's primary business activity?
- Crosswise is a cross-device mapping platform that enables ad tech vendors, consumer brands, and premium publishers to benefit from cross-device advertising, content personalization, and analytics.
- When was Crosswise founded?
- Crosswise was founded in August 2013.
- What was Crosswise's total funding amount before its acquisition?
- Crosswise raised a total of $5,000,000 USD.
- Which companies invested in Crosswise's January 2014 funding round?
- In January 2014, Crosswise received investment from Horizons Ventures and OurCrowd.
- Which companies invested in Crosswise's September 2015 funding round?
- In September 2015, Crosswise received investment from ZhenFund and Emerge.
- When and by whom was Crosswise acquired?
- Crosswise was acquired by Oracle in April 2016.
- Who are the co-founders of Crosswise?
- The co-founders of Crosswise are Steven Glanz and Ron Reiter.
Team · 3
Steven Glanz
Founder · Co-Founder & CEO
Ron Reiter
Founder · Co-Founder & VP R&D
Jonathan Seidner
Founder · CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce ToolsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
self-servicebig-datacontent-marketingmachine-learningpublishersadvertisingmobile-applicationsweb-platformtargetingpersonalizationconversion-optimizationuser-experienceartificial-intelligencecustomer-engagementadvertisers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/3295136 |
Identifiers & details
| Founded | 2013 |
|---|---|
| Employees (exact) | 5 |
| Status reason | Acquired (Inactive) by Oracle on Apr 2016 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Oracle 2016-04 $50.0M
Radar intelligence
Patents
| EPO | 3 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514962240 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-08-22 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 2 — annual_report (1), other (1) |
| Registered address | ברט אהרון 18 פתח תקווה |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | דו~ח שנתי-עדכון כתובת |
| 2026-06-17 | שינוי בתקנון |