Last updated 2026-06-18
- Acquired by Oracle, Apr 2016
- Raised $3M funding round, Sep 2015
- Raised $2M funding round, Jan 2014
Total raised
$5.0M
Last: 2015-09
Stage
Acquired
Founded
2013
Headcount
2
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Crosswise facilitates authoritative cross-device mapping. The resulting data enables ad tech vendors, consumer brands, and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization, and analytics. The companys technology processes over one petabyte of user and device activity data, representing billions of unique devices. By applying advanced data science and proprietary machine-learning techniques to this information, Crosswise constructs a new, probabilistic device map that matches multiple devices to individual users every week.
Funding history · 2 rounds · $5.0M total
Q&A
- What is Crosswise's primary business activity?
- Crosswise is a cross-device mapping platform that enables ad tech vendors, consumer brands, and premium publishers to benefit from cross-device advertising, content personalization, and analytics.
- When was Crosswise founded?
- Crosswise was founded in August 2013.
- What was Crosswise's total funding amount before its acquisition?
- Crosswise raised a total of $5,000,000 USD.
- Which companies invested in Crosswise's January 2014 funding round?
- In January 2014, Crosswise received investment from Horizons Ventures and OurCrowd.
- Which companies invested in Crosswise's September 2015 funding round?
- In September 2015, Crosswise received investment from ZhenFund and Emerge.
- When and by whom was Crosswise acquired?
- Crosswise was acquired by Oracle in April 2016.
- Who are the co-founders of Crosswise?
- The co-founders of Crosswise are Steven Glanz and Ron Reiter.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce ToolsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
self-servicebig-datacontent-marketingmachine-learningpublishersadvertisingmobile-applicationsweb-platformtargetingpersonalizationconversion-optimizationuser-experienceartificial-intelligencecustomer-engagementadvertisers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/3295136 |
Identifiers & details
| Founded | 2013-8 |
|---|---|
| Employees (exact) | 2 |
| Status reason | Acquired (Inactive) by Oracle on Apr 2016 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Oracle 2016-04
Radar intelligence
Patents
| EPO | 3 |
|---|