- Raised $5M funding round, Jan 2013
- Raised funding round, Jan 2009
About
Convertro offers an automated solution designed to help marketers truly understand the results of their advertising choices and act on those insights as quickly as possible. The company has created a technology that not only gathers granular information about the customers path to conversion, but is also able to scientifically optimize marketing mix and automatically calculate how to shift spend to maximize ROI. Convertros unified marketing activation platform includes all of the benefits of MMM on top of an award-winning, multi-touch attribution. This is done through additional automated data-source ingestion and a new methodological approach based on Nobel Prize-winning statistical approaches. These enhancements run on top of Convertros big-data, machine-learning enhanced infrastructure.
Funding history · 2 rounds · $5.0M total
Q&A
- What is Convertro's primary business?
- Convertro offers a unified marketing solution designed to help marketers understand advertising results, optimize marketing mix, and maximize ROI through an automated platform that includes multi-touch attribution and machine learning.
- When was Convertro founded?
- Convertro was founded in January 2009.
- What is Convertro's current status?
- Convertro is currently inactive, a status it has held since June 2014.
- Where is Convertro's headquarters located?
- Convertro's headquarters is located in Ra'anana, Center District, Israel.
- How many employees does Convertro have?
- Convertro has 51-200 employees.
- What is the total amount of funding Convertro has raised?
- Convertro has raised a total of $5,000,000 USD.
- When was Convertro's last funding round and who were the investors?
- Convertro's last funding round was in January 2013, with investments from DAG Ventures and Bessemer Venture Partners.
- Who is a co-founder of Convertro?
- Gary Gurevich is a Co-founder and CTO of Convertro.
Team · 1
Sectors & technology
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External links
| linkedin.com/company/739773 |
Identifiers & details
| Founded | 2009-1 |
|---|---|
| Employees (exact) | 126 |
| Offices | London; Toronto; Los Angeles; New York; Sydney |
| Status reason | Non Active, Jun 2014 |