ConvertMedia

Creating Brand-New Revenue Opportunities for Publishers

Business Software
Acquired (Inactive) by Taboola on Jul 2016 - closed due to acquisition
Acquired Ramat Gan Founded 2007
LinkedIn
Total raised
Last: Series A 2010-09
Stage
Acquired
Founded
2007
Headcount
1-10
HQ
Ramat Gan
Sector
Business Software

About

ConvertMedia is dedicated to helping our customers understand the value and maximize the performance of each and every ad impression. Publishers use ConvertMedias Breakthrough Video portfolio to expand their supply of quality video ad inventory. These outstream and instream video ad units are served through our dedicated programmatic monetization platform, which maximizes fill rates. A proud partner with leading DSPs, ConvertMedia offers access to exclusive video inventory on premium publishers for desktop and mobile that is brand-safe, transparent and viewable. ConvertMedia has a rich, data-centric heritage that includes development of the first and largest performance-based exchange, powered by a robust media-pricing engine, which currently delivers over 100B display impressions every month.

Funding history · 3 rounds · — total

2010-09
Series A Undisclosed
2010-03
Seed Undisclosed
2007-01
Undisclosed Undisclosed

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

When was ConvertMedia founded and by whom?
ConvertMedia was founded in May 2007 by Yoav Naveh and Gil Shiff.
What was ConvertMedia's previous name?
ConvertMedia was formerly known as ContextIn.
What is ConvertMedia's primary business focus?
ConvertMedia focuses on helping publishers maximize the performance of video ad impressions through its programmatic monetization platform, offering outstream and instream video ad units.
Which company acquired ConvertMedia, and when did this acquisition occur?
ConvertMedia was acquired by Taboola in July 2016.
What was the reported acquisition amount for ConvertMedia?
ConvertMedia was acquired for $20,000,000 in July 2016.
What was ConvertMedia's status after the acquisition?
Following its acquisition by Taboola in July 2016, ConvertMedia became an inactive company.
Where are ConvertMedia's main offices located?
ConvertMedia has offices in Ramat Gan, Israel; New York, USA; and Gomshall, UK.
Which investor participated in ConvertMedia's Seed round?
Fabrice Grinda invested in ConvertMedia's Seed round in March 2010.
Which investor participated in ConvertMedia's Series A round?
Spark Capital invested in ConvertMedia's Series A round in September 2010.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobileWebSoftware
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Highlights

Verified

Tags

campaign-managementcampaign-optimizationtargetingadvertisingbig-datapublishersvideo-advertisingmobile-advertisingmedia-buyingmonetizationmarketingreal-time-bidding