ConvertMedia

ConvertMedia was an Israeli native video advertising company acquired by Taboola.

Business Software
Acquired by Taboola
Acquired Ramat Gan, Israel Founded 2007
LinkedIn
Last updated 2026-07-21
Total raised
Last: Undisclosed Round 2010-09
Stage
Acquired
Founded
2007
Headcount
1-10
HQ
Ramat Gan, Israel
Sector
Business Software

About

ConvertMedia is dedicated to helping our customers understand the value and maximize the performance of each and every ad impression. Publishers use ConvertMedias Breakthrough Video portfolio to expand their supply of quality video ad inventory. These outstream and instream video ad units are served through our dedicated programmatic monetization platform, which maximizes fill rates. A proud partner with leading DSPs, ConvertMedia offers access to exclusive video inventory on premium publishers for desktop and mobile that is brand-safe, transparent and viewable. ConvertMedia has a rich, data-centric heritage that includes development of the first and largest performance-based exchange, powered by a robust media-pricing engine, which currently delivers over 100B display impressions every month.

Funding history · 3 rounds · — total

2010-08
A Round Undisclosed
★ Spark Capital
2010-02
Seed Undisclosed
★ Fabrice Grinda
2006-12
Pre-Seed Undisclosed

Q&A

What is ConvertMedia's primary business?
ConvertMedia helps publishers expand their video ad inventory and maximize monetization through a programmatic platform for outstream and instream video ad units.
When was ConvertMedia founded?
ConvertMedia was founded in May 2007.
What is the employee count for ConvertMedia?
ConvertMedia has 1-10 employees.
Who acquired ConvertMedia?
ConvertMedia was acquired by Taboola in July 2016.
Who are the founders of ConvertMedia?
The co-founders of ConvertMedia are Yoav Naveh, who also served as CEO, and Gil Shiff.
Which investors participated in ConvertMedia's funding rounds?
ConvertMedia received funding from investors including Fabrice Grinda and Spark Capital.
What is ConvertMedia's primary sector?
ConvertMedia's primary sector is Business Software.
Where are ConvertMedia's headquarters located?
ConvertMedia's headquarters are located in Ramat Gan, Israel.

Team · 2

Founder · Co-Founder & CEO
LinkedIn ↗
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobileWebSoftware
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Highlights

Verified

Tags

campaign-managementcampaign-optimizationtargetingadvertisingbig-datapublishersvideo-advertisingmobile-advertisingmedia-buyingmonetizationmarketingreal-time-bidding
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/1099323
Facebookfacebook.com/pages/ConvertMedia/125209054170273

Identifiers & details

Former namesContextIn
Founded2007-5
OfficesUSA; Gomshall
Status reasonAcquired (Inactive) by Taboola on Jul 2016 - closed due to acquisition

Acquisitions & public offerings

Acquired by Taboola 2016-07

Radar intelligence

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)513977439
Statusמחוסלת עקב מיזוג — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2007-05-15
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2016
Active charges / liens0
Registry events0
Registered addressשוהם 5 רמת גן