Applying Behavioral Science to Ecommerce
Commerce Sciences applies behavioral sciences to the field of ecommerce. The company's technology enables online retailers to increase sales through its smart behavioral targeting approach, which interprets shoppers buying motivations and automatically targets them in real-time, based on knowledge and experience of consumer behavior. Commerce Sciences was named by Wired Magazine and Business Insider as one of the Hottest Start-ups" and by eBay/Magento as one of the top five solutions for online retailers.It is backed by Genesis Partners, Google Chairman Eric Schmidts Innovation Endeavors fund, T5 Capital (owners of Mall of America), Joe Lonsdale (founder of Palantir, Addepar), and othervalue-add angel investors. From 2017 Commerce Sciences in a part of the Taboola family. Taboola brought Commerce Sciences on board to enable the world's top publishers to personalize the on-site experience for each individual visitor, driving better engagement and higher monetization.
| Name | Commerce Sciences |
|---|---|
| Slug | commerce-sciences |
| Type / kind | startup |
| Crunchbase ID | commerce-sciences |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ6vo_AJDA |
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Taboola on Jan 2017 - closed due to acquisition |
| Last update | 2026-05-17 |
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Herzliya |
| HQ address | Galgalei ha-Plada Street 16, Herzliyya, Israel |
| Total raised | $5.8M |
|---|---|
| Current stage | Acquired |
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