Commerce Sciences

Provider of holistic e-commerce personalization service that uses big data and behavioral sciences to analyze online shoppers' buying behaviors and provides automatic personalization and analysis of their conduct.

Business Software
Acquired by Taboola
Acquired Herzliya, Israel Founded 2011
Last updated 2026-07-26
Total raised
$5.8M
Last: Undisclosed Round 2015-08
Stage
Acquired
Founded
2011
Headcount
13
HQ
Herzliya, Israel
Sector
Business Software

About

Commerce Sciences applies behavioral sciences to the field of ecommerce. The company's technology enables online retailers to increase sales through its smart behavioral targeting approach, which interprets shoppers buying motivations and automatically targets them in real-time, based on knowledge and experience of consumer behavior. Commerce Sciences was named by Wired Magazine and Business Insider as one of the Hottest Start-ups" and by eBay/Magento as one of the top five solutions for online retailers.It is backed by Genesis Partners, Google Chairman Eric Schmidts Innovation Endeavors fund, T5 Capital (owners of Mall of America), Joe Lonsdale (founder of Palantir, Addepar), and othervalue-add angel investors. From 2017 Commerce Sciences in a part of the Taboola family. Taboola brought Commerce Sciences on board to enable the world's top publishers to personalize the on-site experience for each individual visitor, driving better engagement and higher monetization.

Funding history · 2 rounds · $5.8M total

2015-07
A Round $4.0M
★ KGC Capital★ Auren Hoffman★ Genesis Partners★ Innovation Endeavors
2012-06
Seed $1.8M
★ Group 11★ T5 Capital★ Joe Lonsdale★ Genesis Partners★ Innovation Endeavors

Headcount over time

From 28 (2017-01) to 18 (2023-11) · -10 (-36%) · 2 points · source: Finder history + radar grounding
280 2017-01 2023-11

Q&A

When was Commerce Sciences acquired and by whom?
Commerce Sciences was acquired by Taboola in January 2017.
What is Commerce Sciences' primary business focus?
Commerce Sciences provides a holistic e-commerce personalization service that uses big data and behavioral sciences to analyze online shoppers' buying behaviors and provides automatic personalization and analysis of their conduct.
How many employees did Commerce Sciences have at the time of its acquisition?
In January 2017, Commerce Sciences had 28 employees.
Who were the co-founders of Commerce Sciences?
The co-founders of Commerce Sciences are Aviv Revach (Co-founder & CEO), Omri Yacubovich (Co-founder & CMO), and Eyal Brosh (Co-founder COO and VP R&D).
What was the total amount of funding raised by Commerce Sciences?
Commerce Sciences raised a total of $6,000,000 in funding.
Which investors participated in Commerce Sciences' Seed round in January 2012?
Genesis Partners participated in Commerce Sciences' Seed round in January 2012.
Where is Commerce Sciences headquartered?
Commerce Sciences is headquartered in Herzliya, Israel.

Team · 3

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & CMO
LinkedIn ↗
Founder · Co-founder COO and VP R&D
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsDirect-to-consumer
Business model
B2B

Highlights

Verified

Tags

conversion-optimizationbig-data-analyticsshopping-experienceadvertisingsaasbehavior-analyticsecommerceonline-retailerssalesonline-shoppingpersonalizationmarketingtargeting
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewww.commercesciences.com
LinkedInlinkedin.com/company/2453224
Facebookfacebook.com/Commerce.Sciences
YouTubeyoutube.com/channel/UCL0DpMWAoBCsnAmd_KAeFqQ

Identifiers & details

Legal nameCommerce Sciences Ltd.
Founded2011-7
Employees (exact)13
OfficesUSA
Status reasonAcquired (Inactive) by Taboola on Jan 2017 - closed due to acquisition

Acquisitions & public offerings

Acquired by Taboola 2017-01

Radar intelligence

Patents

EPO60

GitHub

Top reposJSTester, component-tests-workshop, selfstarter, slate, kermit-client

Web history (Wayback)

Domaincommercesciences.com

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514641992
Statusבפרוק מרצון — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2011-07-13
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2017
Active charges / liens0
Registry events1 — violation (1)
Registered addressדרך בגין 123 תל אביב - יפו

Recent registry events

DateEvent
2026-07-06עדכון הפרה