Commerce Sciences

Applying Behavioral Science to Ecommerce

Business Software
Acquired by Taboola
Acquired Herzliya, Israel Founded 2011
LinkedIn
Last updated 2026-06-18
Total raised
$5.8M
Last: 2015-08
Stage
Acquired
Founded
2011
Headcount
18
HQ
Herzliya, Israel
Sector
Business Software

About

Commerce Sciences applies behavioral sciences to the field of ecommerce. The company's technology enables online retailers to increase sales through its smart behavioral targeting approach, which interprets shoppers buying motivations and automatically targets them in real-time, based on knowledge and experience of consumer behavior. Commerce Sciences was named by Wired Magazine and Business Insider as one of the Hottest Start-ups" and by eBay/Magento as one of the top five solutions for online retailers.It is backed by Genesis Partners, Google Chairman Eric Schmidts Innovation Endeavors fund, T5 Capital (owners of Mall of America), Joe Lonsdale (founder of Palantir, Addepar), and othervalue-add angel investors. From 2017 Commerce Sciences in a part of the Taboola family. Taboola brought Commerce Sciences on board to enable the world's top publishers to personalize the on-site experience for each individual visitor, driving better engagement and higher monetization.

Funding history · 2 rounds · $5.8M total

Q&A

What is Commerce Sciences' primary business focus?
Commerce Sciences applies behavioral sciences to e-commerce, helping online retailers increase sales through smart behavioral targeting that interprets shopper motivations and targets them in real-time.
When was Commerce Sciences founded?
Commerce Sciences was founded in July 2011.
What is the current status of Commerce Sciences?
Commerce Sciences was acquired by Taboola in January 2017 and is now inactive as an independent entity, operating as part of the Taboola family.
How much total funding has Commerce Sciences raised?
Commerce Sciences has raised a total of $5,800,000 USD.
Which investors participated in Commerce Sciences' August 2015 funding round?
The August 2015 funding round for Commerce Sciences included.
Which investors participated in Commerce Sciences' July 2012 funding round?
The July 2012 funding round for Commerce Sciences included Group 11.
What is the employee count for Commerce Sciences?
Commerce Sciences has 11-50 employees.
What is Commerce Sciences' primary sector?
Commerce Sciences' primary sector is Business Software.

Team · 3

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & CMO
LinkedIn ↗
Founder · Co-founder COO and VP R&D
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsDirect-to-consumer
Business model
B2B

Highlights

Verified

Tags

conversion-optimizationbig-data-analyticsshopping-experienceadvertisingsaasbehavior-analyticsecommerceonline-retailerssalesonline-shoppingpersonalizationmarketingtargeting
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