ciValue · raw details

ciValue aims to help fast-moving consumer goods (FMCG) retailers become customer-centric. Its self-serve, AI-driven customer data platform helps retailers analyze, leverage, and monetize customer data in a highly personalized, effective, and profitable manner. By enabling scaled personalization through simple workflows and automated customer and category data analysis, the company's easy-to-use, integrated platform can replace manual consulting services. The company's approach helps retailers increase revenue and raise customers' lifetime value. The ciValue platform delivers fast time-to-value and enables FMCG retailers to gain a larger share of CPG suppliers' marketing budgets and drive relationships that are more profitable for them and their suppliers. Customers also benefit through high-value promotions personalized to their needs and interests. ciValue was established in 2014.