Last updated 2026-07-26
- Acquired by NielsenIQ, Mar 2022
- Raised $6M Series B led by Bright Pixel, Sep 2018
- Raised $2.4M Series A led by MAC Fund, Feb 2016
Total raised
$10.7M
Last: Undisclosed Round 2018-10
Stage
Acquired
Founded
2014
Headcount
65
HQ
Yokne'am Illit, Israel
Sector
Business Software
About
ciValue is a customer value management company that offers a self-serve, AI-driven customer data platform. It helps fast-moving consumer goods (FMCG) retailers become customer-centric by enabling them to analyze, leverage, and monetize customer data in a personalized, effective, and profitable manner. The platform provides insights to align retailers and their brand partners, execute personalized offers across physical and digital channels, and serve ads that consumers want to engage with. ciValue's solutions aim to help retailers achieve new revenue streams, sales growth, and increase customer wallet share through customer-centric merchandising and marketing. The company was acquired by NielsenIQ in March 2022.
Funding history · 3 rounds · $10.7M total
2018-09
B Round
$6.0M
★ Bright Pixel★ Emery Capital★ Spring Ventures★ Nielsen Innovate
2016-02
A Round
$2.4M
★ MAC Fund★ Nielsen Innovate★ Deutsche Telekom
2014-03
Seed
$2.3M
★ Nielsen Innovate★ Wellborn Ventures
Headcount over time
From 39 (2018-10) to 50 (2026-07) · +11 (+28%) · 11 points · source: Finder history + radar grounding
Q&A
- What is ciValue's primary business?
- ciValue provides an AI-driven customer data platform that helps high-frequency retailers grow customers' lifetime value by enabling them to analyze, leverage, and monetize customer data.
- When was ciValue acquired and by whom?
- ciValue was acquired by NielsenIQ in March 2022.
- What was ciValue's total funding amount before its acquisition?
- ciValue raised a total of $10.7 million across its funding rounds.
- Which investors participated in ciValue's A Round funding?
- In October 2018, ciValue raised a $6 million A Round with participation from Nielsen and Sonae IM.
- Who are the co-founders of ciValue?
- The co-founders of ciValue are Beni Basel, Tzachi Rosen, and Gilad Cohen.
- Where is ciValue's headquarters located?
- ciValue's headquarters is located in Yokne'am Illit, Israel.
- What is a notable partnership ciValue announced prior to its acquisition?
- In June 2018, Sephora Europe partnered with ciValue for retail analytics.
Team · 3
Beni Basel
Founder · Co-founder & CEO
Tzachi Rosen
Founder · Co-founder & CSO
Gilad Cohen
Founder · Co-founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Data StorageCloudArtificial IntelligenceMachine Learning
Target customers
ConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B
Highlights
Verified
Tags
retailbig-data-analyticscloud-basedadvertisingmarketingcustomer-loyaltypersonalizationcustomer-retentionrecommendationsmonetizationonline-retailersretailersbehavior-analyticsretail-technologybig-datamachine-learningartificial-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | civalue.com/ |
|---|---|
| linkedin.com/company/6630135 | |
| facebook.com/CiValue | |
| YouTube | youtube.com/channel/UCptpJpBGE_WjmqgIVvgzn6A |
Identifiers & details
| Founded | 2014-4 |
|---|---|
| Employees (exact) | 65 |
| Offices | New York |
| Status reason | Acquired (Inactive) by NielsenIQ on Mar 2022 - closed due to acquisition |
Acquisitions & public offerings
Acquired by NielsenIQ 2022-03
Radar intelligence
Web history (Wayback)
| Domain | civalue.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515052629 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2014-03-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 3 — charge (2), violation (1) |
| Registered address | הקידמה 3 יקנעם עילית |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-26 | רישום שעבוד |
| 2026-06-25 | עדכון הפרה |
| 2026-03-02 | סילוק שעבוד |