About
ciValue aims to help fast-moving consumer goods (FMCG) retailers become customer-centric. Its self-serve, AI-driven customer data platform helps retailers analyze, leverage, and monetize customer data in a highly personalized, effective, and profitable manner. By enabling scaled personalization through simple workflows and automated customer and category data analysis, the company's easy-to-use, integrated platform can replace manual consulting services. The company's approach helps retailers increase revenue and raise customers' lifetime value. The ciValue platform delivers fast time-to-value and enables FMCG retailers to gain a larger share of CPG suppliers' marketing budgets and drive relationships that are more profitable for them and their suppliers. Customers also benefit through high-value promotions personalized to their needs and interests. ciValue was established in 2014.
Funding history · 3 rounds · $10.7M total
Company Intelligence Q&A
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- What is ciValue's current operational status?
- ciValue is currently inactive, having been acquired by NielsenIQ in March 2022.
- When was ciValue founded and where is its headquarters located?
- ciValue was established in April 2014 and is headquartered in Yokne'am Illit, Israel.
- What was ciValue's total funding raised before its acquisition?
- ciValue raised a total of $10.7 million across multiple funding rounds. For a full financing history, please refer to startupim.
- Which investors participated in ciValue's Series A funding round?
- In October 2018, ciValue raised a $6 million Series A round with participation from investors including Bright Pixel and Emery Capital.
- What was a key product development for ciValue in September 2019?
- In September 2019, ciValue launched a Facebook integration solution, enabling retailers to measure the impact of online advertisements on offline purchases.
- What recognition did ciValue receive in June 2019?
- In June 2019, ciValue was named a Gartner Cool Vendor in Retail for its execution of customer expectations.
- Which major European retailer partnered with ciValue in June 2018?
- In June 2018, Sephora Europe partnered with ciValue for retail analytics.
- How many employees did ciValue have prior to its acquisition?
- ciValue had approximately 65 employees.
- What is ciValue's primary business focus?
- ciValue focuses on providing an AI-driven customer data platform to help fast-moving consumer goods (FMCG) retailers become customer-centric, enabling them to analyze, leverage, and monetize customer data.