ChatFish sets the grounds for true socializing in the mobile-chat space and offers some innovations to the experience of messaging, such as Emji sound effects, multi-messages (including image, text or music). Rich Outs apps are public channels between a user and a public entity, where we offer public entities a way to connect with their public via feeds and direct chats, without violating the intimacy of the messaging medium. ChatFish has introduced Reach Outs, letting people share and Reach Out to each other: we let musicians Reach Out to their fans; journalists to their readers; companies to their clients, and opinion makers Reach Out to their public.