Cerebro develops outdoor technology that allows advertisers to engage with their audience by matching ads to the demographic characteristics of viewers in real time using facial detection technology. The company applies its technology to gather real-time data from various data sources, including high-end sensors with demographic recognition capabilities, to help ensure that advertisers reach the right audience and spend their budgets wisely. Cerebro's real-time bidding platform empowers advertisers to connect to digital buyers with a real-time programmatic solution. The company's direct route is designed to shorten the direct sales cycle, enabling users to sell more inventory.