Cedato

A video ad-tech provider offering an open operating system for powering digital video transactions and yield optimization solutions.

Business Software
Acquired by EX.CO
Acquired Hod HaSharon, Israel Founded 2015
Last updated 2026-07-21
Total raised
Last: Undisclosed Round 2015-08
Stage
Acquired
Founded
2015
Headcount
5
HQ
Hod HaSharon, Israel
Sector
Business Software

About

Cedato was an Israeli video ad-tech provider that developed an open and independent video platform operating on a SaaS model. The company focused on offering simple setup and transactions to clients, aiming to increase revenue for participating publishers. Their technology included an advanced predictive engine incorporating Big Data and optimization engines to deliver high-quality content in real-time and efficiently determine ad displays for an ideal user experience. Cedato's solutions helped digital content publishers and advertisers improve online engagement, drive better results, and boost revenue. The company operated out of New York, Tel Aviv, Israel, and Berlin, Germany.

Funding history · 1 round · — total

2015-07
Seed Undisclosed
★ Ofer Zinger★ Ohad Gliksman

Headcount over time

From 39 (2018-09) to 1 (2024-02) · -38 (-97%) · 6 points · source: Finder history + radar grounding
390 2018-09 2024-02

Q&A

What is Cedato's current operational status?
Cedato was acquired by EX.CO in April 2021 and has since ceased to operate.
When was Cedato founded?
Cedato was founded in June 2015.
Who acquired Cedato and when?
Cedato was acquired by EX.CO in April 2021.
What is Cedato's primary business activity?
Cedato developed an open video operating system that delivers native video across any screen using a SaaS-based model.
Where is Cedato's headquarters located?
Cedato's headquarters is located in Hod HaSharon, Israel.
Who were the investors in Cedato's August 2015 funding round?
Ofer Zinger and Ohad Gliksman invested in Cedato's August 2015 funding round.
Who is the founder of Cedato?
Ron Dick is the Founder & CEO of Cedato.

Team · 1

Founder · Founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Highlights

Verified

Tags

adtechpredictive-analyticscampaign-managementpublishersvideo-contentcross-platformvideo-advertisingcustomer-engagementadvertiserssaasadvertisingmarketingtransactionsmonetization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitecedato.com/
LinkedInlinkedin.com/company/10091732
Facebookfacebook.com/cedato

Identifiers & details

Legal nameCedato Technologies LTD.
Founded2015-6
Employees (exact)5
OfficesNew York
Status reasonAcquired (Inactive) by EX.CO on Apr 2021 - ceased to operate

Acquisitions & public offerings

Acquired by EX.CO 2021-04 $10.0M

Radar intelligence

GitHub

Top reposprebid.go, prebid.github.io, naxsi, amphtml, Prebid.js

Web history (Wayback)

Domaincedato.com

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)515276053
Statusמחוסלת עקב מיזוג — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2015-06-21
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2021
Active charges / liens0
Registry events0
Registered addressאלוף מגן קלמן 3 תל אביב - יפו