Catalyzata has developed a solution for game publishers that optimize their user acquisition ROI, user retention and monetization. Its solution is suited for game operators, affiliates and affiliate networks. The affiliate signs to the Fantasy Sports' affiliate program, and embed the API in his blog/site. With a dashboard and proprietary algorithms, the affiliate can analyze traffic in real time, lower user acquisition cost (for the affiliate), optimize conversion rate and upgrade user LTV. The technology uses engagement tracking with NLP (Natural Language Processing) to analyze text and phrases in the content while playing. After analyzing, the system manipulate the user's funnel with relevant and engaging content, at the right spot and time. With our solution affiliates can earn more.
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