Catalyzata

User Segmentation Solutions

Business Software
Non Active, Jul 2016
Pre-Funding Holon, Israel Founded 2015
Last updated 2026-06-18
Total raised
Stage
Pre-Funding
Founded
2015
Headcount
6
HQ
Holon, Israel
Sector
Business Software

About

Catalyzata has developed a solution for game publishers that optimize their user acquisition ROI, user retention and monetization. Its solution is suited for game operators, affiliates and affiliate networks. The affiliate signs to the Fantasy Sports' affiliate program, and embed the API in his blog/site. With a dashboard and proprietary algorithms, the affiliate can analyze traffic in real time, lower user acquisition cost (for the affiliate), optimize conversion rate and upgrade user LTV. The technology uses engagement tracking with NLP (Natural Language Processing) to analyze text and phrases in the content while playing. After analyzing, the system manipulate the user's funnel with relevant and engaging content, at the right spot and time. With our solution affiliates can earn more.

Q&A

What is Catalyzata's primary business?
Catalyzata develops user segmentation solutions, specifically a platform for game publishers to optimize user acquisition ROI, retention, and monetization. It is also suited for game operators, affiliates, and affiliate networks.
What technology does Catalyzata utilize?
Catalyzata's technology uses engagement tracking with Natural Language Processing (NLP) to analyze text and phrases in content while users are playing, manipulating the user's funnel with relevant content.
When was Catalyzata founded?
Catalyzata was founded in January 2015.
What is Catalyzata's current operational status?
Catalyzata is currently inactive, with its status changed in July 2016.
How many employees does Catalyzata have?
Catalyzata has 1-10 employees.
What is Catalyzata's primary sector?
Catalyzata's primary sector is Business Software.
What is Catalyzata's current funding stage?
Catalyzata is in the Pre-Funding stage.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Artificial IntelligenceNatural Language ProcessingPlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentSports
Business model
B2B

Tags

sportsnatural-language-processinguser-engagementfansgamers
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Identifiers & details

Founded2015-1
Employees (exact)6
Status reasonNon Active, Jul 2016