Catalyzata

User Segmentation Solutions

Business Software
Non Active, Jul 2016
Pre-Funding Holon Founded 2015
Total raised
Stage
Pre-Funding
Founded
2015
Headcount
6
HQ
Holon
Sector
Business Software

About

Catalyzata has developed a solution for game publishers that optimize their user acquisition ROI, user retention and monetization. Its solution is suited for game operators, affiliates and affiliate networks. The affiliate signs to the Fantasy Sports' affiliate program, and embed the API in his blog/site. With a dashboard and proprietary algorithms, the affiliate can analyze traffic in real time, lower user acquisition cost (for the affiliate), optimize conversion rate and upgrade user LTV. The technology uses engagement tracking with NLP (Natural Language Processing) to analyze text and phrases in the content while playing. After analyzing, the system manipulate the user's funnel with relevant and engaging content, at the right spot and time. With our solution affiliates can earn more.

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Catalyzata's primary business focus?
Catalyzata develops user segmentation solutions aimed at optimizing user acquisition ROI, retention, and monetization for game publishers, operators, affiliates, and affiliate networks.
When was Catalyzata founded?
Catalyzata was founded in January 2015.
What is the current operational status of Catalyzata?
Catalyzata has been inactive since July 2016.
Where is Catalyzata headquartered?
Catalyzata is headquartered in Holon, Center District, Israel.
What technology does Catalyzata's solution utilize for user engagement tracking?
Catalyzata's technology uses engagement tracking with Natural Language Processing (NLP) to analyze text and phrases in content while users are playing games.
How many employees did Catalyzata have?
Catalyzata had between 1 and 10 employees, with an exact count of 6.
What is Catalyzata's current funding stage?
Catalyzata is in the Pre-Funding stage, having raised no reported capital.
What is the main goal of Catalyzata's solution for affiliates?
Catalyzata's solution helps affiliates analyze traffic in real-time, lower user acquisition costs, optimize conversion rates, and upgrade user lifetime value (LTV) to increase earnings.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Artificial IntelligenceNatural Language ProcessingPlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentSports
Business model
B2B

Tags

sportsnatural-language-processinguser-engagementfansgamers