- Acquired by HoneyBook, Mar 2017
- Raised Undisclosed Round led by Rhodium, Jul 2013
- Raised Undisclosed Round, Dec 2012
About
Captain Up is a gamification platform that helps brands build lasting relationships with customers by using intelligent gamification to transform everyday interactions into meaningful, rewarding experiences. The platform offers game mechanics and social tools to maximize customer engagement, retention, virality, and monetization in web and mobile applications. It provides solutions primarily for e-commerce and gaming apps, as well as for education, health & fitness, and other sectors. Captain Up increases engagement through features like badges, levels, missions, rewards, and leaderboards, available as both a plugin and an SDK. Major customers include Uber, Dell, HP and McAfee. Captain Up uses game mechanics and behavioral psychology to transform how brands engage, retain, and grow their users. The company's mission is to help brands turn everyday interactions into long-term loyalty. Captain Up combines behavioral psychology, gamification, and real-time data to create immersive, rewarding user experiences. The platform is designed to deliver a substantial increase in lifetime user value by boosting engagement, retention, and virality. Captain Up is also described as the "world's first cloud-based engagement and retention platform."
Funding history · 2 rounds · — total
Headcount over time
Q&A
- What is Captain Up's primary business?
- Captain Up is a gamification platform that helps brands maximize customer engagement, retention, virality, and monetization in web and mobile applications by transforming everyday interactions into meaningful, rewarding experiences.
- When was Captain Up founded?
- Captain Up was founded in 2013.
- What is Captain Up's current employee count?
- Captain Up currently has 18 employees, falling within the 11-50 employee bucket.
- Has Captain Up been acquired?
- Yes, Captain Up was acquired by HoneyBook in March 2017.
- Who is the founder and CEO of Captain Up?
- Uri Admon is the Founder and CEO of Captain Up.
- What sectors does Captain Up primarily serve?
- Captain Up primarily serves the Media & Entertainment Technologies sector, including digital content engagement and entertainment.
- What types of customers does Captain Up target?
- Captain Up targets customers in Media & Entertainment, the Gaming Industry, Virtual World, Mobile Gaming, Content Production, and Social Media.
- What is Captain Up's current status?
- Captain Up's current status is acquired, and it is considered a mature company.
Team · 1
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | captainup.com |
|---|---|
| linkedin.com/company/3170665 | |
| YouTube | youtube.com/user/TeamCaptainUp |
Identifiers & details
| Legal name | Captain-Up Commerce Ltd. |
|---|---|
| Founded | 2013 |
| Employees (exact) | 12 |
Acquisitions & public offerings
Acquired by HoneyBook 2017-03
Radar intelligence
GitHub
| Top repos | wordpress, kafkajs-lz4, node-rabbitmq-manager |
|---|
Web history (Wayback)
| Domain | captainup.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514721794 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-01-15 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — people (2) |
| Registered address | ברנדיס 33 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-11 | עדכון דירקטורים-הסרת דירקטור |
| 2026-06-11 | עדכון דירקטורים-הוספת דירקטור |