Captain Up

User Engagement Platform

Media & Entertainment Technologies
Active
Mature Tel Aviv-Yafo, Israel Founded 2012
Website ↗ LinkedIn
Last updated 2026-06-18
Total raised
—
Last: 2013-08
Stage
Mature
Founded
2012
Headcount
14
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies

About

Captain Up maximizes user engagement and lifetime value, using gamification, social, and communication tools. The platform is designed to deliver a substantial increase in lifetime user value by boosting engagement, retention, and virality. Through its use of game mechanics, Captain Up's platform activates users by increasing their social activities, including visits, likes, shares, tweets, coins spent, referrals, comments, videos watched, and other actions, all through a personalized experience. The platform includes management tools, user insights, and analytics.

Funding history · 2 rounds · — total

2013-08
2013-01
Undisclosed

Q&A

What is Captain Up's primary business?
Captain Up operates as a User Engagement Platform, leveraging gamification, social, and communication tools to enhance user engagement and lifetime value.
Where is Captain Up headquartered?
Captain Up is headquartered in Tel Aviv-Yafo, Center District, Israel.
When was Captain Up founded?
Captain Up was founded in January 2012.
What is Captain Up's employee count?
Captain Up has an employee count in the 11-50 range.
Which investors participated in Captain Up's August 2013 funding round?
In August 2013, Daniel Recanati and Rhodium participated in a funding round for Captain Up.
What is Captain Up's primary sector classification?
Captain Up's primary sector is Media & Entertainment Technologies.
What types of customers does Captain Up target?
Captain Up targets customers in Media & Entertainment, the Gaming Industry, Virtual World, Mobile Gaming, Content Production, and Social Media.
What business models does Captain Up utilize?
Captain Up uses B2B and B2G business models.

Team · 1

Uri Admon
Founder · Founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesSoftware
Target customers
Media & EntertainmentGaming IndustryVirtual WorldMobile GamingContent ProductionSocial Media
Business model
B2BB2G

Tags

gamificationuser-engagementapp-developmentcustomer-loyaltymonetizationcustomer-retentionmarketingbrandingpersonalizationartificial-intelligencemachine-learninguser-acquisitiondevelopersuser-experiencea-b-testingbehavior-analyticseducation
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