Camera51

Smart Photography App

Media & Entertainment Technologies
Non Active, Apr 2022 ceased to operate
Mature Herzliya, Israel Founded 2013
Last updated 2026-06-18
Total raised
Last: 2013-10
Stage
Mature
Founded
2013
Headcount
1
HQ
Herzliya, Israel
Sector
Media & Entertainment Technologies

About

Camera51 is a smart camera application that automatically identifies people, scenes, lines, and objects that appear on the screen. After analyzing all of the variables, Camera51 directs the photographer to the best photograph possible, producing beautiful, professional-looking pictures in one simple step. Camera51 is an intelligent device that interacts with situations in real time. Users simply need to slide the smartphone icon into the aim box by moving the camera according to an on-screen arrow. After launching Camera51, the company turned its attention to the field of product photography for eCommerce. Malabi, its patented image clean-up/background-removal product, is already embedded in leading eCommerce sites and has been proven to increase user engagement, conversion rates, and bottom-line profits for its customers.

Funding history · 1 round · — total

2013-10
Undisclosed

Q&A

What is Camera51's primary business focus?
Camera51 initially developed a smart camera application and later shifted its focus to product photography for eCommerce, offering a patented image clean-up/background-removal product called Malabi.
When was Camera51 founded?
Camera51 was founded in May 2013.
What is the current status of Camera51?
Camera51 is currently inactive, having ceased to operate in April 2022.
Who are the co-founders of Camera51?
The co-founders of Camera51 are Shir Baor (CEO), Ofri Masad (CTO), Ariel Shamir, and Ran Eshel (VP R&D).
What technologies does Camera51 utilize?
Camera51 utilizes Artificial Intelligence, Computer Vision, and Image Recognition technologies.
Has Camera51 secured any patents?
Yes, Camera51 holds one patent related to its Malabi image clean-up/background-removal product.
What was Camera51's last known funding round?
Camera51 had a funding round in October 2013, with Initial Capital as an investor.

Team · 4

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗
Founder · Co-founder, VP R&D
LinkedIn ↗

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Artificial IntelligenceComputer VisionImage Recognition
Target customers
ConsumersRecreational & Lifestyle
Business model
B2CB2B

Highlights

1 PatentsVerified

Tags

mobile-applicationsimage-recognitionsocial-mediamachine-learningreal-timephotoscamerasimage-processingecommerceartificial-intelligenceuser-engagementprofessionalscomputer-vision
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