Last updated 2026-07-20
- Acquired by Slyce for $5M, Sep 2014
- Raised Seed round led by PLUS Ventures, Sep 2012
Total raised
—
Last: Undisclosed Round 2012-10
Stage
Acquired
Founded
2012
Headcount
1-10
HQ
Tel Aviv, Israel
Sector
Business Software
About
Pounce was a mobile app that transformed static print advertisements into interactive digital storefronts. It allowed customers to scan product images and complete a purchase in under 30 seconds, providing a secure, one-tap checkout by integrating with retailers' existing e-commerce systems. The technology aimed to bridge the gap between print and e-commerce using mobile devices. Pounce was developed by BuyCode.
Funding history · 1 round · — total
2012-09
Seed
Undisclosed
★ PLUS Ventures★ Entrée Capital★ Gigi Levy-Weiss
Q&A
- What is Pounce's primary business activity?
- Pounce developed a mobile app that transforms static print advertisements into digital storefronts, allowing customers to scan product images and complete purchases quickly.
- When was Pounce founded?
- Pounce was founded in June 2012.
- Which company acquired Pounce?
- Pounce was acquired by Slyce in September 2014.
- What is the employee count for Pounce?
- Pounce has an employee count in the 1-10 range.
- Who are the investors in Pounce's funding round?
- In October 2012, Pounce received funding from investors including Entrée Capital and PLUS Ventures.
- Who is the founder and CEO of Pounce?
- Avital Yachin is the Founder and CEO of Pounce.
- What is Pounce's primary sector classification?
- Pounce's primary sector classification is Business Software.
- What business model does Pounce utilize?
- Pounce utilizes a B2C (Business-to-Consumer) business model.
Team · 1
Avital Yachin
Founder · CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Fintech & InsurtechMoney Transfer & ManagementBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobileSoftware
Target customers
Commerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2C
Tags
mobile-applicationsonline-shoppingecommercevisual-search
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2632702 | |
| facebook.com/PounceApp |
Identifiers & details
| Legal name | BuyCode, Inc. |
|---|---|
| Founded | 2012-6 |
| Status reason | Acquired (Inactive) by Slyce on Sep 2014 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Slyce 2014-09 $5.0M
Radar intelligence
Patents
| EPO | 3 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514790682 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-06-24 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2015 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | גבעת התחמושת 1 תל אביב - יפו |