Last updated 2026-07-26
- Acquired by Delta Galil Industries for $1.1M, Jan 2020
- Raised $5M Series A led by Roi More, Feb 2017
- Raised $1.1M Seed Extension, Oct 2014
Total raised
$6.1M
Last: Undisclosed Round 2018-01
Stage
Acquired
Founded
2012
Headcount
5
HQ
Ramat HaSharon, Israel
Sector
Business Software
About
Brayola was an online lingerie retailer that utilized a proprietary algorithm and crowdsourced data to help women find bras that fit well. The platform aimed to simplify bra shopping by matching shoppers with bras based on their personal sizes, tastes, and styles, and offered products from over a hundred brands. Brayola was founded by Orit Hashay, who sought to create an easier and more enjoyable bra shopping experience for women. The company was acquired by Delta Galil in December 2019 for $1.1 million and later merged with Bare Necessities in July 2021.
Funding history · 4 rounds · $6.1M total
2017-02
A Round
$5.0M
★ Roi More★ Haim Dabah★ HDS Capital★ Firstime VC★ Shahar Waiser★ Jonathan Benartzi
2015-05
Seed Extension
Undisclosed
★ HDS Capital
2014-10
Seed Extension
$1.1M
2013-02
Seed
Undisclosed
Headcount over time
From 20 (2018-08) to 5 (2024-03) · -15 (-75%) · 26 points · source: Finder history + radar grounding
Q&A
- What is Brayola's current status?
- Brayola was acquired by Delta Galil Industries in January 2020 for $1.1 million and subsequently ceased to operate. It later merged with Bare Necessities in July 2021.
- When was Brayola founded?
- Brayola was founded in February 2012.
- What was Brayola's total funding raised before its acquisition?
- Brayola raised a total of $10.6 million across multiple funding rounds.
- Who were the lead investors in Brayola's Series A round in February 2016?
- The Series A round in February 2016 was led by HDS Capital and Firstime.
- When did Brayola raise its Series B round and who were the lead investors?
- Brayola raised a $5 million Series B round in March 2017, led by Firstime Fund.
- Who founded Brayola?
- Brayola was founded by Orit Hashay, who also served as its CEO.
- What was Brayola's primary business model?
- Brayola operated with a B2C (Business-to-Consumer) business model, focusing on consumers, specifically women.
- What was Brayola's core offering?
- Brayola was an online lingerie retailer that used a smart algorithm and crowdsourced data to help shoppers find better-fitting bras.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersDemographics & FamilyWomen
Business model
B2C
Tags
web-platformmarketplaceclothingwomenecommerceonline-shoppingvirtual-dressing-roombig-data-analyticsrecommendationspersonalization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | brayola.com |
|---|---|
| linkedin.com/company/2386842 | |
| facebook.com/BrayolaCommunity | |
| YouTube | youtube.com/channel/UC2zGVb6zdQC8kXSueeKKycg |
| instagram.com/brayola | |
| Wikipedia | en.wikipedia.org/wiki/Brayola |
| Wikidata | wikidata.org/wiki/Q39052861 |
Identifiers & details
| Founded | 2012-2 |
|---|---|
| Employees (exact) | 5 |
| Status reason | Acquired (Inactive) by Delta Galil Industries on Jan 2020 - ceased to operate |
| Wikidata QID | Q39052861 |
Acquisitions & public offerings
Acquired by Delta Galil Industries 2020-01 $1.1M
Radar intelligence
Web history (Wayback)
| Domain | brayola.com |
|---|
Wikidata
| QID | Q39052861 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514666692 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-09-08 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2015 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | חרושת 18 רמת השרון |