Last updated 2026-07-20
- Acquired by DraftKings for $21.6M, Apr 2021
- Raised Seed round led by Chris Ash, Aug 2018
Total raised
—
Last: Undisclosed Round 2018-09
Stage
Acquired
Founded
2017
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
BlueRibbon Software developed a platform-agnostic, real-time gamification tool that allows for fully customizable jackpot promotions. The company's platform combines marketing tools with data understanding to offer customizable jackpot solutions, quick jackpot creation, and easy-to-use back-office dashboards, enabling i-gaming operators to control and analyze jackpots tailored to their business needs, segments, and preferences.
Funding history · 1 round · — total
2018-08
Seed
Undisclosed
★ Chris Ash★ ATOORO Fund★ Keating International
Headcount over time
From 11 (2018-11) to 1 (2024-08) · -10 (-91%) · 4 points · source: Finder history + radar grounding
Q&A
- What is BlueRibbon Software's primary business?
- BlueRibbon Software offers a marketing platform for internet gaming operators, providing customized tools to optimize user loyalty and engagement.
- When was BlueRibbon Software founded?
- BlueRibbon Software was founded in June 2017.
- Where is BlueRibbon Software headquartered?
- BlueRibbon Software is headquartered in Tel Aviv-Yafo, Israel.
- How many employees does BlueRibbon Software have?
- BlueRibbon Software has 1-10 employees.
- What is BlueRibbon Software's current status?
- BlueRibbon Software is currently active, but its status reason indicates it was acquired by DraftKings in April 2020.
- Which sectors does BlueRibbon Software operate in?
- BlueRibbon Software operates in sectors such as Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support, Sales & Marketing Solutions, e-Commerce Tools, and Media & Entertainment Technologies.
- What type of customers does BlueRibbon Software target?
- BlueRibbon Software targets customers in the Media & Entertainment and Gaming Industry sectors.
- When did BlueRibbon Software receive its last known funding?
- BlueRibbon Software received funding in September 2018 from investors including Chris Ash.
Team · 3
Amir Askarov
Founder · CEO
Dan Fischer
Founder · CMO
Idan Fridman
Founder · CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing Solutionse-Commerce ToolsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesWeb
Target customers
Media & EntertainmentGaming Industry
Business model
B2B
Highlights
Verified
Tags
web-platformmobile-marketinggamesmarketingcustomer-engagement
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | bluerbn.com/ |
|---|---|
| linkedin.com/company/11369917 |
Identifiers & details
| Legal name | Blue Ribbon Software Ltd. |
|---|---|
| Founded | 2017-6 |
| Employees (exact) | 5 |
| Offices | Ta' Xbiex |
| Status reason | Acquired (Inactive) by DraftKings on Apr 2020 - closed due to acquisition |
Acquisitions & public offerings
Acquired by DraftKings 2021-04 $21.6M
Radar intelligence
Web history (Wayback)
| Domain | bluerbn.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515627636 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-03-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — people (2) |
| Registered address | אלון יגאל 94 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-07-24 | עדכון דירקטורים-הוספת דירקטור |
| 2025-07-24 | עדכון דירקטורים-הסרת דירקטור |