Last updated 2026-06-18
- Acquired by DraftKings, Apr 2020
- Raised funding round, Sep 2018
Total raised
—
Last: 2018-09
Stage
Acquired
Founded
2017
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
BlueRibbon Software offers a marketing platform for internet gaming operators that supplies customized tools to optimize user loyalty and engagement. BlueRibbon helps operators differentiate their brand by offering users engaging and exciting rewards. The BlueRibbon marketing platform combines proven marketing tools with deep data understanding to drive measurable business growth by increasing conversion rates and retention.
Funding history · 1 round · — total
2018-09
Undisclosed
Q&A
- What is BlueRibbon Software's primary business?
- BlueRibbon Software offers a marketing platform for internet gaming operators, providing customized tools to optimize user loyalty and engagement.
- When was BlueRibbon Software founded?
- BlueRibbon Software was founded in June 2017.
- Where is BlueRibbon Software headquartered?
- BlueRibbon Software is headquartered in Tel Aviv-Yafo, Israel.
- How many employees does BlueRibbon Software have?
- BlueRibbon Software has 1-10 employees.
- What is BlueRibbon Software's current status?
- BlueRibbon Software is currently active, but its status reason indicates it was acquired by DraftKings in April 2020.
- Which sectors does BlueRibbon Software operate in?
- BlueRibbon Software operates in sectors such as Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support, Sales & Marketing Solutions, e-Commerce Tools, and Media & Entertainment Technologies.
- What type of customers does BlueRibbon Software target?
- BlueRibbon Software targets customers in the Media & Entertainment and Gaming Industry sectors.
- When did BlueRibbon Software receive its last known funding?
- BlueRibbon Software received funding in September 2018 from investors including Chris Ash.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing Solutionse-Commerce ToolsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesWeb
Target customers
Media & EntertainmentGaming Industry
Business model
B2B
Highlights
Verified
Tags
web-platformmobile-marketinggamesmarketingcustomer-engagement
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | bluerbn.com/ |
|---|---|
| linkedin.com/company/11369917 |
Identifiers & details
| Founded | 2017-6 |
|---|---|
| Offices | Ta' Xbiex |
| Status reason | Acquired (Inactive) by DraftKings on Apr 2020 - closed due to acquisition |
Acquisitions & public offerings
Acquired by DraftKings 2020-04
Radar intelligence
Web history (Wayback)
| Domain | bluerbn.com |
|---|