Last updated 2026-07-26
- Raised $4M Seed round led by Hanaco Ventures, Oct 2021
- Raised Series A led by Vertex Ventures Israel, Apr 2024
Total raised
$4.0M
Last: Undisclosed Round 2024-05
Stage
Series A
Founded
2019
Headcount
38
HQ
Tel Aviv, Israel
Sector
Media & Entertainment Technologies
About
Blings.io is a Tel Aviv-based startup developing a platform for creating dynamic and interactive videos. They have developed a new video format called MP5 (previously MPFlyer or MPF) to replace traditional MP4 files, which is significantly smaller and allows for real-time modification and personalization. Blings' technology enables businesses to create individualized video messages that appear as regular videos but are compiled of code, acting like interactive web pages. The platform allows companies to update video content in real-time, optimize messaging through A/B testing and smart analytics, and integrate with CRMs like Salesforce, HubSpot, and Braze. Blings aims to make "smart video" the default language of the internet by integrating advanced AI and deep interactivity into every stage of the customer journey.
Funding history · 2 rounds · $4.0M total
2024-04
A Round
Undisclosed
★ Vertex Ventures Israel
2021-10
Seed
$4.0M
★ Hanaco VenturesVertex Ventures IsraelBerkeley University Investment Fund
Headcount over time
From 2 (2019-10) to 36 (2026-07) · +34 (+1700%) · 39 points · source: Finder history + radar grounding
Q&A
- What is Blings.io's primary business?
- Blings.io is a Tel Aviv-based startup that develops a platform for creating dynamic and interactive videos, aiming to transform digital marketing with personalized video technology.
- What is the key technology developed by Blings.io?
- Blings.io has developed a new video format called MP5 (previously MPFlyer or MPF) which is significantly smaller than traditional MP4 files and allows for real-time modification and personalization of video content.
- When was Blings.io founded?
- Blings.io was founded in December 2019.
- What is Blings.io's current employee count?
- Blings.io has 38 employees, falling within the 11-50 employee bucket.
- How much funding has Blings.io raised in total?
- Blings.io has raised a total of $12,100,000 in funding.
- When did Blings.io complete its latest funding round and what type was it?
- Blings.io completed an A Round in May 2024.
- Which investor participated in Blings.io's Seed round in November 2021?
- Hanaco Ventures participated in Blings.io's Seed round in November 2021.
- What are the primary sectors Blings.io operates in?
- Blings.io's primary sector is Media & Entertainment Technologies, with additional sectors including Digital Content Production, Business Software, and Sales & Marketing Solutions.
- Who are the co-founders of Blings.io?
- The co-founders of Blings.io are Yonatan Schreiber, who serves as CEO, and Yosef Peterseil, who serves as COO.
Team · 2
Yonatan Schreiber
Founder · CEO & Co-Founder
Yosef Peterseil
Founder · COO & Co-Founder
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content ProductionBusiness SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesEnterprisesSMBs & SMEs
Business model
B2BB2C
Highlights
1 PatentsVerified
Tags
engagementvideo-platformemail-marketingvideo-contentfinancial-institutionsartificial-intelligencea-b-testingedge-computingsoftware-applicationsvideo-editingautomotiveweb-platformcontent-marketingvideo-analyticscustomer-engagementmarketingdata-analyticsenterprise-solutionsvideosaas
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | blings.io |
|---|---|
| linkedin.com/company/20127892 |
Identifiers & details
| Legal name | Blings.io Ltd. |
|---|---|
| Former names | MARCHLEV |
| Founded | 2019-12 |
| Employees (exact) | 38 |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | blings.io |
|---|
Certificate / subdomain footprint
| Subdomains | 62 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516113123 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-12-01 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 3 — annual_report (1), people (2) |
| Registered address | קרליבך 13 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-07-23 | דו~ח שנתי-הקצאת מניות |
| 2026-07-06 | עדכון דירקטורים-הוספת דירקטור |
| 2026-07-06 | עדכון דירקטורים-הסרת דירקטור |