Last updated 2026-07-26
Total raised
—
Last: Undisclosed Round 2016-01
Stage
Mature
Founded
2014
Headcount
10
HQ
Tel Aviv, Israel
Sector
Business Software
Website ↗Registrar ID: 515255610 (BidFlyer Labs Ltd.)
About
BidFlyer Labs (operating as FarePlace) is an Israeli startup that provides a white-label platform for airlines to auction unbooked seats and offer personalized pricing and dynamic pricing to increase revenue and reduce distribution and marketing costs. The company's system interfaces with airline systems and uses big data technology to identify surpluses on flights.
Headcount over time
10 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is Bidflyer Labs' primary business offering?
- Bidflyer Labs, operating as FarePlace, provides a white-label platform for airlines to auction unbooked seats and offer personalized and dynamic pricing to increase revenue and reduce distribution and marketing costs.
- When was Bidflyer Labs founded?
- Bidflyer Labs was founded in 2014.
- How many employees does Bidflyer Labs currently have?
- Bidflyer Labs has 11-50 employees.
- What is Bidflyer Labs' total funding raised to date?
- Bidflyer Labs has raised a total of $1,200,000 USD.
- Which investors participated in Bidflyer Labs' Seed funding rounds?
- Bidflyer Labs received Seed funding from Moshe Hogeg and Cockpit.
- What is the primary sector of Bidflyer Labs?
- Bidflyer Labs' primary sector is Business Software.
- Who are the co-founders of Bidflyer Labs?
- The co-founders of Bidflyer Labs are Asaf Gendler and Guy Kaplan.
- What is the current operational status of Bidflyer Labs?
- Bidflyer Labs is currently active and is in a Mature stage.
Team · 2
Asaf Gendler
Founder · Co-founder
Guy Kaplan
Founder · Co-founder & COO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersRecreational & LifestyleTravellers & TouristsTravel & TourismTravelAirlines
Business model
B2B2CB2B
Highlights
Verified
Tags
real-time-biddingsaasprice-comparisonpricingenterprise-solutionsecommercebig-datapatent-pendingdata-optimizationtransportationbig-data-analyticsairlineswhite-label-solutionflightstraveltech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | fareplace.com |
|---|
Identifiers & details
| Legal name | BidFlyer Labs Ltd. |
|---|---|
| Former names | Bidflyer |
| Founded | 2014 |
| Employees (exact) | 10 |
Radar intelligence
Web history (Wayback)
| Domain | fareplace.com |
|---|
Certificate / subdomain footprint
| Subdomains | 34 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515255610 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-05-11 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אולפן 0 להבות הבשן |