Last updated 2026-07-20
- Raised $2M Seed round led by Sergio Fogel
Total raised
$2.0M
Last: Undisclosed Round
Stage
Seed
Founded
2022
Headcount
32
HQ
Tel Aviv-Yafo, Israel
Sector
Fintech & Insurtech
About
Better is an Israeli startup that provides a personal finance management tool. It helps users save money in different financial areas such as mortgages, pensions, tax refunds, and insurance. The company leverages local financial licenses and open banking regulations to collect and analyze users' financial data, offering action-oriented consulting on all assets and liabilities of Israeli households.
Funding history · 1 round · $2.0M total
Date unknown
Seed
$2.0M
★ Sergio Fogel
Headcount over time
From 35 (2023-12) to 34 (2026-03) · -1 (-3%) · 7 points · source: Finder history + radar grounding
Q&A
- What is Better Personal Finance Management's primary business?
- Better Personal Finance Management is a personal finance management tool that helps users save money across various financial areas like mortgages, pensions, tax refunds, and insurance. It leverages local financial licenses and open banking regulations to analyze user data and provide actionable consulting.
- When was Better Personal Finance Management founded?
- Better Personal Finance Management was founded in February 2022.
- Where is Better Personal Finance Management headquartered?
- The company is headquartered in Tel Aviv-Yafo, Israel.
- How many employees does Better Personal Finance Management have?
- Better Personal Finance Management has 32 employees, falling within the 11-50 employee bucket.
- What is the total amount of funding Better Personal Finance Management has raised?
- Better Personal Finance Management has raised a total of $2,000,000.
- Who was an investor in Better Personal Finance Management's funding round?
- Sergio Fogel was an investor in Better Personal Finance Management's funding round.
- What is Better Personal Finance Management's current funding stage?
- Better Personal Finance Management is currently in the Seed funding stage.
- Who are the co-founders of Better Personal Finance Management?
- The co-founders of Better Personal Finance Management are Tal Ekroni (Co-founder & CEO), Ori Weiss (Co-Founder & CTO), and Eran Orenstein (Co-founder & COO).
Team · 3
Tal Ekroni
Founder · Co-founder & CEO
Ori Weiss
Founder · Co-Founder & CTO
Eran Orenstein
Founder · Co-founder & COO
Sectors & technology
Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechPersonal Finance Management
Technologies
Platforms & InterfacesWebAPI
Target customers
Consumers
Business model
B2C
Highlights
Verified
Tags
fintechpersonal-finance
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | allbetter.co.il/ |
|---|---|
| linkedin.com/company/82211466 | |
| facebook.com/profile.php?id=100086255880240 | |
| YouTube | youtube.com/@better-finance |
Identifiers & details
| Founded | 2022-2 |
|---|---|
| Employees (exact) | 32 |
Radar intelligence
Web history (Wayback)
| Domain | allbetter.co.il |
|---|
Certificate / subdomain footprint
| Subdomains | 15 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516560406 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2022-02-13 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | דרך בגין 114 תל אביב - יפו |